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May 2016

How to Increase Conversion Rates with Google Shopping Feeds

If you sell tangible products online, you already know how crucial Google Shopping feeds can be. But did you know that with just a few simple tweaks, you can greatly improve your products’ visibility in shopping feeds and thus get your products viewed (and possibly purchased) by more customers – thereby increasing your conversion rate? And perhaps the best part is that it doesn’t require any deep development or programming …Read More

Is Crowdfunding the Right Move for Established Brands?

On this podcast, you’ll learn from Daniel Kane, an entrepreneur who successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not use crowdfunding. Daniel is the creator of The Ridge Wallet, a slim, RFID-blocking minimal wallet he launched on Kickstarter. In this episode, you’ll learn: How they used Kickstarter to come up with their own product idea. How they A/B test their Facebook ads. When to use Facebook …Read More

Four Stories: A Decade of Writing Occam’s Razor!

An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I've already celebrated the blog being five years old! I have to admit life has been a tad bit busy lately, and it took a note from a reader to remind me of the …Read More

The Art of Streetwear: How the Legends League Turned a Creative Outlet into a Brand

The Legends League has always been much more than a business for Bryan Espiritu. Since the very beginning, it’s served as a physical extension of Bryan’s creativity; a way for him to share his thoughts and feelings through streetwear. I sat down with Bryan recently after paying a visit to his retail storefront in Toronto, affectionately called The Legends League Sweatshop. Bryan’s newest venture sits on a quiet side street …Read More

Hubspot CMO Kipp Bodnar on the Power of Inbound Marketing

When executed well, inbound marketing (also known as content marketing), allows you to build an audience that builds your business.  HubSpot is the world’s largest inbound marketing agency, and they have a reputation for getting results. Kipp Bodnar is Hubspot’s CMO and in this TGIM Short, he explains how to use inbound marketing to accelerate the growth of your business, and turn strangers into customers. In this TGIM short, you’ll …Read More

Understanding Missing Touch Points in Attribution Modelling

  In the context of attribution modelling in Google Analytics and adwords, A touch point is an exposure to a marketing channel. There are two types of touch points: #1 Online touch point – It is an exposure to an online marketing channel like: paid search, organic search, social media, email, display etc. #2 Offline touch point – It is an exposure to an offline marketing channel like: TV, Radio, …Read More

Difference between Google Adwords and Google Analytics Conversion Tracking

  The conversions (goal completions and e-commerce transactions) reported by Google Adwords could be vastly different from the conversions reported by Google Analytics, as they both use different tracking methods.   #1 Google Analytics and Google adwords use different attribution models. Google Analytics and adwords use different attribution models. Google analytics uses two different attribution models. GA uses last non-direct click attribution model for non-multi channel funnel reports and last click …Read More

How to Retain Your Customer’s Attention Throughout the Onboarding Process

Onboarding never ends. Some SaaS teams may approach onboarding as an activity - a one-time event for each consumer. However, it’s time to change your perspective. Consider onboarding as an ongoing process that continues beyond initial setup. Whether it’s teaching loyal consumers about new integrations or training newbies about your dashboard, it’s vital that you have their undivided attention. John Waldron of markITwrite believes that the onboarding stage is “one …Read More

The Audience-First Approach to Monetizing Your Content (With Lessons from Wait But Why)

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage your work. In many ways, creators still need patrons to support their work today. But the “patron” now consists of the many people that make up a creator’s audience—their biggest fans YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—are in an amazing position to …Read More

Google Data Studio: A Step-By-Step Guide

This week the Google Analytics team released some very exciting news: Google Data Studio will be available to everyone! There will still be the robust Data Studio 360 for enterprises, but a standard version will be available to everyone to create beautiful and insightful visualizations. This is great news to all data professionals and enthusiasts, as there aren’t any first class data platforms that can be used to access, transform, …Read More

Google Data Studio: A Step-By-Step Guide

This week the Google Analytics team released some very exciting news: Google Data Studio will be available to everyone! There will still be the robust Data Studio 360 for enterprises, but a standard version will be available to everyone to create beautiful and insightful visualizations. This is great news to all data professionals and enthusiasts, as there aren’t any first class data platforms that can be used to access, transform, …Read More

How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without proper analytics, businesses have no way of knowing whether their videos are just popular or are actually converting viewers into buyers. A video that has lots of views …Read More

How to Launch an Online Store With No Cash Investment

Starting from ZERO got nothing to lose. ♪ Tracy Chapman — Fast Car ♪ Lofty ambitions are often hindered by financial restrictions. But with dropshipping, starting a business has never been more affordable. All the tools you need to start selling online are at your disposal—and they’re practically free. Your North Star =  The challenge is to launch an ecommerce business with $0 and earn $65 in the next 14 days. All the …Read More

Out of Office: How A Book Apart Was Built by a 100% Remote Team

On this podcast, you’ll hear from Katel LeDu, an entrepreneur who built A Book Apart, a site that sells brief books for people who make websites. with a team that works 100% remotely. In this episode, you’ll learn: Why to hire someone full time when you are still working your day job. How to communicate with a remote team. How to work backwards to achieve your goals. Listen to Shopify Masters below… Rate …Read More