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August 2016

Cart Abandonment: The Definitive Guide on How To Protect Your Ecommerce Site From Losing 68.63% Of Online Sales

While the ecommerce industry continues to grow, it seems that the cart abandonment rate of online stores is unfortunately following the same trend. That’s why you can’t afford to ignore your cart abandonment rate… In this guide you’ll learn how to track shopping cart abandonment in your ecommerce store, and you’ll also get 20+ actionable ideas to start improving your cart abandonment rate today! While the ecommerce industry continues to grow, …Read More

Rio Games a Success at ‘Only’ 51% Overbudget

Rio Games a Success at ‘Only’ 51% Overbudget Will the 2016 Rio Olympic Games be remembered as a success or a failure? It’s hard to know the answer yet. What we do know, however, is that in the bizarro world of hosting Olympic Games, the cost overruns for Rio are actually quite favorable compared to numbers from past events. Always Overbudget The above graphic from HowMuch.net, a cost information site, …Read More

5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge are lessons,” says Kari Matthews, a content writer for technology companies. “We can do what these [television] shows do, in our own way, in our own industries, to …Read More

You Might Be Your Own Biggest PPC Competition

Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because your competitors can also include advertisers in completely different markets bidding on keywords similar to your own. In other words, you are competing with ALL advertisers that appear in an auction regardless of …Read More

All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur

The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & Pies Tomasz answers our questions about conversion rate optimization from the perspective of eCommerce professionals. …Read More

Co-Marketing: How to Reach New Customers With Strategic Partnerships

Building a business can be a lonely endeavour. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building from scratch to get more exposure for each of their products or services. The benefits …Read More

Co-Marketing: How to Reach New Customers With Strategic Partnerships

Building a business can be a lonely endeavour. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building from scratch to get more exposure for each of their products or services. The benefits …Read More

Google Analytics 360 & DFP Audience Sharing

A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). As I said then, I believe they are major game changers, they provide a robust solution to measure and optimize ad supported websites. I still believe that, even more so! In a nutshell, the integrations brought two great improvements at that point: Data …Read More

Interactive: What Futuristic Tech Will You See In Your Lifetime?

Technology is moving forward at such a rapid rate, that there are going to be unthinkable changes that will take place in the near future. The following interactive infographic comes to us from RS Components, and it will give you a taste of just some of the things that experts see coming in our lifetimes. Make sure to enter your age below to see the technologies that will impact you …Read More

7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless CRO case studies, and you have a few tools to help you run A/B tests. Before you start split testing to get those conversion gains, pause for a second. I …Read More

How This 17 Year Old Turned a Love of Watches Into a $13,500 a Month Business

For years I’ve been advocating for people to start their own online stores. I love helping entrepreneurs create value seemingly out of thin air and have been fortunate to mentor a few students on their ecommerce journeys. One of my most successful students is Jonah, a 17 year old competitive swimmer from Denver, Colorado. Jonah was like many other people I’ve met. He wanted to start an online business, but …Read More

How This 17 Year Old Turned a Love of Watches Into a $13,500 a Month Business

For years I’ve been advocating for people to start their own online stores. I love helping entrepreneurs create value seemingly out of thin air and have been fortunate to mentor a few students on their ecommerce journeys. One of my most successful students is Jonah, a 17 year old competitive swimmer from Denver, Colorado. Jonah was like many other people I’ve met. He wanted to start an online business, but …Read More

How a Disruptive Shoelace Company Scaled in 50 Countries Worldwide

Gaston Frydlewski is the founder of Hickies, a company that’s revolutionizing the way you tie your shoes.  Find out how he set up his business so that it could quickly scale to over 50 countries around the world.  In this episode, we discuss: How to plan out a massive project when you don’t have the time. How they were able to secure 70 patents for their business. What logistics to …Read More

How a Disruptive Shoelace Company Scaled in 50 Countries Worldwide

Gaston Frydlewski is the founder of Hickies, a company that’s revolutionizing the way you tie your shoes.  Find out how he set up his business so that it could quickly scale to over 50 countries around the world.  In this episode, we discuss: How to plan out a massive project when you don’t have the time. How they were able to secure 70 patents for their business. What logistics to …Read More

Google will punish websites that use intrusive mobile popups

Google recently announced that they’ll lower the ranking of websites with “intrusive” mobile popups and interstitials starting on January 10th, 2017. We’ve prepared a short guide for people who use OptiMonk and want to be sure their site is protected. Read on to learn about the new rules and how you can continue to use mobile popups on your site. Google recently announced that they’ll lower the ranking of websites …Read More