Monthly Archives: August 2016


31
Aug 2016

While the ecommerce industry continues to grow, it seems that the cart abandonment rate of online stores is unfortunately following the same trend. That’s why you can’t afford to ignore your cart abandonment rate… In this guide you’ll learn how to track shopping cart abandonment in your ecommerce store, and you’ll also get 20+ actionable ideas to start improving your cart abandonment rate today! While the ecommerce industry continues to grow, it seems that the cart abandonment rate of online stores is unfortunately following the same trend. According to Baymard Institute’s review of......

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31
Aug 2016

Rio Games a Success at ‘Only’ 51% Overbudget Will the 2016 Rio Olympic Games be remembered as a success or a failure? It’s hard to know the answer yet. What we do know, however, is that in the bizarro world of hosting Olympic Games, the cost overruns for Rio are actually quite favorable compared to numbers from past events. Always Overbudget The above graphic from HowMuch.net, a cost information site, visualizes data from a recent study by Oxford University to compare the budgets of previous games. The study found the average cost......

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31
Aug 2016

Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge are lessons,” says Kari Matthews, a content writer for technology companies. “We can do what these shows do, in our own way, in our own industries, to make the most of our content and build our brands.” Work with your team to engage customers with binge-worthy product videos. Get......

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31
Aug 2016

Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because your competitors can also include advertisers in completely different markets bidding on keywords similar to your own. In other words, you are competing with ALL advertisers that appear in an auction regardless of whether or not your actually participate in the same market sector. These are the obvious examples, but paid search is rife with......

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31
Aug 2016

The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & Pies Tomasz answers our questions about conversion rate optimization from the perspective of eCommerce professionals. Regarding the CRO Team and Sponsors 1) What does your ideal eCommerce CRO team consist of? The team composition varies with the......

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31
Aug 2016

Building a business can be a lonely endeavour. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building from scratch to get more exposure for each of their products or services. The benefits of co-marketing include: Being more cost-effective by pooling together resources like marketing budgets and talent. Sharing audiences of similar people who are already......

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31
Aug 2016

Building a business can be a lonely endeavour. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building from scratch to get more exposure for each of their products or services. The benefits of co-marketing include: Being more cost-effective by pooling together resources like marketing budgets and talent. Sharing audiences of similar people who are already......

Read More


31
Aug 2016

A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). As I said then, I believe they are major game changers, they provide a robust solution to measure and optimize ad supported websites. I still believe that, even more so! In a nutshell, the integrations brought two great improvements at that point: Data accuracy and completeness: a user that left the website through a click on a DFP or AdX unit, in the past, was......

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30
Aug 2016

Technology is moving forward at such a rapid rate, that there are going to be unthinkable changes that will take place in the near future. The following interactive infographic comes to us from RS Components, and it will give you a taste of just some of the things that experts see coming in our lifetimes. Make sure to enter your age below to see the technologies that will impact you in the coming years: Want to see some more thinking on what the future will hold? See what the earth could be......

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30
Aug 2016

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless CRO case studies, and you have a few tools to help you run A/B tests. Before you start split testing to get those conversion gains, pause for a second. I don’t think you’re quite ready yet. There are plenty of free tools to help you test your optimization – not to mention......

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30
Aug 2016

For years I’ve been advocating for people to start their own online stores. I love helping entrepreneurs create value seemingly out of thin air and have been fortunate to mentor a few students on their ecommerce journeys. One of my most successful students is Jonah, a 17 year old competitive swimmer from Denver, Colorado. Jonah was like many other people I’ve met. He wanted to start an online business, but he didn’t know how to code or have any experience doing it. So how did he go from knowing nothing about ecommerce,......

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30
Aug 2016

For years I’ve been advocating for people to start their own online stores. I love helping entrepreneurs create value seemingly out of thin air and have been fortunate to mentor a few students on their ecommerce journeys. One of my most successful students is Jonah, a 17 year old competitive swimmer from Denver, Colorado. Jonah was like many other people I’ve met. He wanted to start an online business, but he didn’t know how to code or have any experience doing it. So how did he go from knowing nothing about ecommerce,......

Read More


30
Aug 2016

Gaston Frydlewski is the founder of Hickies, a company that’s revolutionizing the way you tie your shoes.  Find out how he set up his business so that it could quickly scale to over 50 countries around the world.  In this episode, we discuss: How to plan out a massive project when you don’t have the time. How they were able to secure 70 patents for their business. What logistics to set up when you’re entering a new geography or market. Listen to Shopify Masters below… Like this podcast? Leave a review on iTunes!......

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30
Aug 2016

Gaston Frydlewski is the founder of Hickies, a company that’s revolutionizing the way you tie your shoes.  Find out how he set up his business so that it could quickly scale to over 50 countries around the world.  In this episode, we discuss: How to plan out a massive project when you don’t have the time. How they were able to secure 70 patents for their business. What logistics to set up when you’re entering a new geography or market. Listen to Shopify Masters below… Like this podcast? Leave a review on iTunes!......

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30
Aug 2016

Google recently announced that they’ll lower the ranking of websites with “intrusive” mobile popups and interstitials starting on January 10th, 2017. We’ve prepared a short guide for people who use OptiMonk and want to be sure their site is protected. Read on to learn about the new rules and how you can continue to use mobile popups on your site. Google recently announced that they’ll lower the ranking of websites with “intrusive” mobile popups and interstitials starting on January 10th, 2017. We’ve prepared a short guide for people who use OptiMonk and......

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