Monthly Archives: October 2016


31
Oct 2016

Your product’s uniqueness can be both a blessing and a curse. On one hand, it stands out from the competition. On the other hand, it can be a challenge explaining an unfamiliar product to your market. Our guest on this episode of Shopify Masters is Tyler Handley of Inkbox, the world’s first 2-week tattoo made from an organic fruit-based formula. Find out how investing in a quality explainer video did wonders for their ecommerce site’s sales and conversions.    We’ll discuss: Why it’s okay to do things that don’t scale at first. Why......

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31
Oct 2016

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers. A survey found that up to 50% of consumers make a purchase only with a promotion. Shoppers desire a good deal before they invest in your products. Moreover, your business may want the additional revenue. “Sales promotions can give you the edge you’re looking for when it comes to revenue. Successful companies know that sales promotions......

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31
Oct 2016

Image courtesy of: CB Insights The Top Celebrity Investors, and What We Can Learn From Them Celebrities – they’re just like us! Except that they’re famous, and usually quite wealthy, too. So it’s perhaps not surprising that they would choose to expand their investment portfolios beyond luxury yachts and Hollywood Hills mansions. Yet, you might be surprised to learn that celebrities have quietly been funding some of today’s fastest-growing startups. Today’s infographic from CB Insights ranks celebrity investors based on the number of private tech companies they’ve invested in over the last decade.......

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31
Oct 2016

Your Black Friday and Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published. But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator. Don’t let the rush pressure you into a bad decision, though. If you’re a small business, competing with retail giants on price shouldn’t be your goal. The deal-seekers will always chase the......

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31
Oct 2016

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing and the things they need to keep in mind while A/A testing. We also discuss other methods that can help enterprises decide whether or not to invest in a certain A/B testing......

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28
Oct 2016

Prices Skyrocketing, But Only For Things You Actually Need Everything else has fallen in price over the years The Chart of the Week is a weekly Visual Capitalist feature on Fridays. The way that economic data is presented, we often think of inflation as a singular number representing a general increase in prices. For example, it might be reported that nominal GDP growth was 3%, and that inflation was 2%. Since the inflation represents a rise in price levels, we subtract it from the nominal rate to get a real GDP growth......

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28
Oct 2016

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or signups lead to more paying customers? Does that product video lead to more signups? Does the self-service onboarding plan lead to more customers? Does offering a buy one, get one sale increase purchases? In cases like this, there are options that a visitor can take to reach conversion. But, it’s often difficult for marketers to know which one has a better effect on the funnel. The Kissmetrics......

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28
Oct 2016

People have short term memory (or selective memory), when they can’t remember things they will resort to how they think something should be. Recently Facebook was in the hot seat because of this very reason.  Facebook metrics definition issue Facebook has a metrics called “Video View” for video ads.  In this metric they only counted the video as viewed if it was watched more than 3 seconds by the viewer.  In other words, if someone watches a video for 2 seconds then that video view won’t be counted as a view in......

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27
Oct 2016

make up wisudamake up jogjamake up prewedding jogjamake up wedding jogjamake up pengantin jogjaprewedding jogjaprewedding yogyakartaberita indonesiayogyakarta wooden craft Many of the tossups are written in this style, so beware. If you’re the moderator of this game, it may produce a few groans. However, I’ve tested the game and the players did enjoy it.. And so basically, when the ball is touching the table with a cheap nhl jerseys one star ball it’s, the ball can go here and here sometimes. With three stars, it’s more solid, more even ball. So, it’s......

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27
Oct 2016

This infographic is proposed by Sandipan Pal. Finally, the day has arrived. After years of teaming up for group studies, setting goals and planning to fare better than your competition, you have achieved it. Topped your grades and now waiting to make a mark in your field. But, how do you make a mark? Easier said than done, isn’t it? Traditionally, it would mean following the “successful” people in your areas of interest and then walking on their path. But what if you wish to pave your own path and build a......

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27
Oct 2016

Are Companies Ready For the Industrial Internet of Things? We’ve all heard about how the consumer version of the internet of things (IoT) will impact our lives. Smart devices in our homes, cars, and cities are already beginning to send and receive data to each other, allowing for unprecedented integration with consumer technologies. But the implications of this revolution of connectivity extend way behind just smartphones and your home. In fact, it’s about to be applied on an industrial scale to everything from aerospace to mining in ways that people can hardly......

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27
Oct 2016

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants to get more conversions from a Twitter ad campaign. You spent countless hours writing lead magnets, creating landing pages and sales pages, and then later you set up a Twitter ad campaign to get some traffic. While running ads is a great way to get some quick exposure, Twitter is a different ad platform. If you don’t understand the way it works, you might be wasting your......

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27
Oct 2016

Click, drag, drop, save. It’s never been easier to build your online store. Starting today, you can easily create a unique online store, one that perfectly represents your brand—no design or coding skills required. With just a few clicks, you can add, reorder, or remove anything from your home page, giving you the freedom to build an online store that really lets your brand shine through. To get started, choose any free theme, and build the online store of your dreams. Premium themes will be updated with this new functionality soon. Visit......

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27
Oct 2016

Abandoned carts offer low-hanging fruit for ecommerce business owners. These customers were so close to making a purchase, but didn’t quite cross the finish line for whatever reason.  Now, you can send them an email like most online retailers do. Or you can call them directly like Ahmad Iqbal, the founder of Nadeef Bidet, hand-held bidets and bathroom accessories.  In this episode of Shopify Masters, you’ll learn how he built a $100,000 business from picking up the phone and calling cart abandoners.   We’ll discuss: How to use Facebook ads to validate......

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26
Oct 2016

The Battery Series Part 4: Critical Ingredients Needed to Fuel the Battery Boom The Battery Series is a five-part infographic series that explores what investors need to know about modern battery technology, including raw material supply, demand, and future applications. Presented by: Nevada Energy Metals, eCobalt Solutions Inc., and Great Lakes Graphite The Critical Ingredients Needed to Fuel the Battery Boom We’ve already looked at the evolution of battery technology and how lithium-ion technology will dominate battery market share over the coming years. Part 4 of the Battery Series breaks down the......

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