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October 2016

Why an Explainer Video Was a Must For Selling This Innovative Two-Week Tattoo

Your product’s uniqueness can be both a blessing and a curse. On one hand, it stands out from the competition. On the other hand, it can be a challenge explaining an unfamiliar product to your market. Our guest on this episode of Shopify Masters is Tyler Handley of Inkbox, the world’s first 2-week tattoo made from an organic fruit-based formula. Find out how investing in a quality explainer video did …Read More

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers. A survey found that up to 50% of consumers make a purchase only with a promotion. Shoppers desire a good deal before they invest in your products. Moreover, your business may want the additional …Read More

The Top Celebrity Investors, and What We Can Learn From Them

Image courtesy of: CB Insights The Top Celebrity Investors, and What We Can Learn From Them Celebrities – they’re just like us! Except that they’re famous, and usually quite wealthy, too. So it’s perhaps not surprising that they would choose to expand their investment portfolios beyond luxury yachts and Hollywood Hills mansions. Yet, you might be surprised to learn that celebrities have quietly been funding some of today’s fastest-growing startups. Today’s …Read More

The Procrastinator’s Guide to Black Friday Marketing (Plus Examples You Can Steal)

Your Black Friday and Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published. But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator. Don’t let the rush pressure you into a bad decision, …Read More

Running an A/A Test Before A/B Testing – Wise or Waste?

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing and the things they need to keep in mind while …Read More

Prices Are Skyrocketing, But Only For Things You Actually Need

Prices Skyrocketing, But Only For Things You Actually Need Everything else has fallen in price over the years The Chart of the Week is a weekly Visual Capitalist feature on Fridays. The way that economic data is presented, we often think of inflation as a singular number representing a general increase in prices. For example, it might be reported that nominal GDP growth was 3%, and that inflation was 2%. …Read More

How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or signups lead to more paying customers? Does that product video lead to more signups? Does the self-service onboarding plan lead to more customers? Does offering a buy one, get one sale increase purchases? In cases like this, there are options that a visitor can take …Read More

2 Key Lessons From Facebook’s Video Views Metrics Fiasco

People have short term memory (or selective memory), when they can’t remember things they will resort to how they think something should be. Recently Facebook was in the hot seat because of this very reason.  Facebook metrics definition issue Facebook has a metrics called “Video View” for video ads.  In this metric they only counted the video as viewed if it was watched more than 3 seconds by the viewer.  …Read More

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make up wisudamake up jogjamake up prewedding jogjamake up wedding jogjamake up pengantin jogjaprewedding jogjaprewedding yogyakartaberita indonesiayogyakarta wooden craft Many of the tossups are written in this style, so beware. If you’re the moderator of this game, it may produce a few groans. However, I’ve tested the game and the players did enjoy it.. And so basically, when the ball is touching the table with a cheap nhl jerseys one …Read More

Data Scientist: Why it may be the best career after college

This infographic is proposed by Sandipan Pal. Finally, the day has arrived. After years of teaming up for group studies, setting goals and planning to fare better than your competition, you have achieved it. Topped your grades and now waiting to make a mark in your field. But, how do you make a mark? Easier said than done, isn’t it? Traditionally, it would mean following the “successful” people in your …Read More

The Industrial Internet of Things (IIoT): Are Companies Ready For It?

Are Companies Ready For the Industrial Internet of Things? We’ve all heard about how the consumer version of the internet of things (IoT) will impact our lives. Smart devices in our homes, cars, and cities are already beginning to send and receive data to each other, allowing for unprecedented integration with consumer technologies. But the implications of this revolution of connectivity extend way behind just smartphones and your home. In …Read More

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants to get more conversions from a Twitter ad campaign. You spent countless hours writing lead magnets, creating landing pages and sales pages, and then later you set up a Twitter ad campaign to get some traffic. While running ads is a great way to get …Read More

Introducing a New Way to Build Your Online Store

Click, drag, drop, save. It’s never been easier to build your online store. Starting today, you can easily create a unique online store, one that perfectly represents your brand—no design or coding skills required. With just a few clicks, you can add, reorder, or remove anything from your home page, giving you the freedom to build an online store that really lets your brand shine through. To get started, choose …Read More

How Nadeef Bidet Converts Abandoned Carts By Calling Customers One By One

Abandoned carts offer low-hanging fruit for ecommerce business owners. These customers were so close to making a purchase, but didn’t quite cross the finish line for whatever reason.  Now, you can send them an email like most online retailers do. Or you can call them directly like Ahmad Iqbal, the founder of Nadeef Bidet, hand-held bidets and bathroom accessories.  In this episode of Shopify Masters, you’ll learn how he built …Read More

The Critical Ingredients Needed to Fuel the Battery Boom

The Battery Series Part 4: Critical Ingredients Needed to Fuel the Battery Boom The Battery Series is a five-part infographic series that explores what investors need to know about modern battery technology, including raw material supply, demand, and future applications. Presented by: Nevada Energy Metals, eCobalt Solutions Inc., and Great Lakes Graphite The Critical Ingredients Needed to Fuel the Battery Boom We’ve already looked at the evolution of battery technology …Read More