Monthly Archives: November 2016


30
Nov 2016

Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to understand that every business has its own group of challenges. The key is to recognize the issues and take the necessary actions to move forward. “You may be facing your share of woes from financial problems to employee shortages to increased competition. Just because those setbacks are occurring and you are struggling to survive, doesn’t mean you can’t turn your circumstance around,” says Inc. contributor Carolyn Brown.......

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30
Nov 2016

Let’s say that a bank such as Goldman Sachs publishes a recommendation to “Buy Stock X”. It’s hard to ignore a bet by a powerful investment bank such as Goldman. We are mere mortals in the pecking order, and they are supposed to be the all-knowing smart money from Wall Street. Do we buy the stock, or is it simply wiser to pass? Bank Performance Overall The folks at InterTrader have done considerable legwork to dive deep into the data on investment bank recommendations made in 2015. They looked at every bet......

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30
Nov 2016

Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly! With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders. Creating a new report with DCM......

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30
Nov 2016

Tomorrow’s technologies are about to collide… Significant shifts in consumer preference, behavior, and geographic centers of affluence will influence how those technologies are used for commerce. What will your industry look like when artificial intelligence, virtual reality, and next generation wearables created with 3D scanning technology collide to create a one-touch on demand purchasing environment unlike any in operation today? Is your brand positioned to capitalize? Or if you’re not using Shopify to power your business, a better question to ask may be; is the technology powering your ecommerce business today robust......

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29
Nov 2016

These 14 Companies Control the Entire Auto Industry If you’re looking to buy a luxury car such as a Lamborghini, Porsche, or Bentley, you might have less choice than you think. All three of those luxury brands are actually owned by Volkswagen – the Germany-based company that also owns brands such as Audi, Bucatti, and Skoda. The above infographic from Business Insider shows the 14 companies that control a combined 54 car brands. The Illusion of Choice This is a fantastic follow-up to the previous two infographics we published, showing the “illusion......

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29
Nov 2016

A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll face an uphill battle in trying to prove the resulted you delivered. Like it or not, addressing this issue head-on and fixing client analytics can help you sell more, and sell more profitable work. Here’s why. The......

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29
Nov 2016

From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task.1 Consumers expect more of marketers now. They expect brands to answer their questions and deliver the exact experiences they want at the moments they need to know, go, do, or buy things. They expect this across all screens and all touch points, over hundreds of interactions on their journeys. This means there are......

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29
Nov 2016

When Sarah Donofrio collected her fashion design degree, she stepped into the real world with the same question that plagues creatives of all ilks: what now? Fashion school taught her about pattern grading, sewing, drawing, and draping. She could drop a mean french seam. She could tell you everything about fit. Her education, however, didn’t prepare her to actually start a clothing line. These were skills she learned over the past 11 years while she worked for other brands, and through taking risks. Creating your own clothing line, and making it in......

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29
Nov 2016

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion optimization and increasing conversion on your website? A formalized conversion optimization program works like this: Researching into the existing data and finding gaps in the conversion funnel Planning and developing testable hypotheses Creating test variations and executing......

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29
Nov 2016

Content can be excellent bait for attracting the kinds of people you want as customers. But it’s not enough to create epic content if your audience doesn’t see it. One way to ensure it lives in the same places your audience does is by syndicating it on other platforms. Cathryn Lavery and Allen Brouwer are the founders of BestSelf Co.: one of the winners of Shopify’s Build a Business VI competition and maker of the Self Journal, the productivity super weapon that puts you in control of your day every day.  On today’s podcast......

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28
Nov 2016

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales. Now, hopefully, since you’re here on the Kissmetrics blog, you already know that. You’re constantly improving your PPC traffic and optimizing your landing pages for maximum conversion rate. But still, you want more out of your site. Wouldn’t......

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28
Nov 2016

Most people who use the Facebook aren’t “searching” for a product that will add more value to their lives; they’re searching for that next funny or emotional status update, a trending piece of news or information, or even just a simple distraction. For you, as an ecommerce store owner, this is your ultimate opportunity. The power of Facebook ads allows you to evoke the same emotion and curiosity that people crave when they log-in on their computer or phone—except you’ll be able to introduce who you are, and the value you can......

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27
Nov 2016

When you must be on the cutting edge of the intersection of finance and technology at all times, it pays to be an adamant reader. Books are obviously a huge source of information for the world’s best investors – and we’ve looked at their book recommendations in the past – but perhaps even more telling is what they read on a day-to-day basis. Today, we get a snapshot of the morning reading of top notch venture capitalists to see how they get the perspectives, inspiration, and insights that help drive their investments.......

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