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February 2017

11 Stunning Visualizations of Gold Show Its Value and Rarity

The Money Project is an ongoing collaboration between Visual Capitalist and Texas Precious Metals that seeks to use intuitive visualizations to explore the origins, nature, and use of money. Since Ancient times, gold has served a very unique function in society. Gold is extremely rare, impossible to create out of “thin air”, easily identifiable, malleable, and it does not tarnish. By nature of these properties, gold has been highly valued …Read More

Is Short Selling Stocks Worth It?

For most investors, buying and holding a stock is extremely intuitive. When you go long, you are betting on that particular company’s success. You are hoping that the market values the stock higher in the future than they do today. Then, when you sell your stake in the company, you’ll realize those gains for a profit. What is less intuitive is the practice of short selling – or betting against …Read More

3 Unusual Tactics For Making Your Testimonials More Persuasive

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof requires just as much strategy and testing as improving a headline, hero image or call-to-action button. Because if you just stick to blindly …Read More

Courting VC and Angel Funding to Scale a Food Startup to 40 Employees

Bootstrap? Venture capital? How should an entrepreneur fund his or her enterprise? It’s a question you need to consider before you start. Jonathan Weins is the co-founder of Dah Makan, a business that creates healthy gourmet lunches delivered straight to your office in Klang Valley. On this episode of Shopify Masters, he’ll explain how they found, pitched and raised angel and VC funding to grow their food startup to over …Read More

Courting VC and Angel Funding to Scale a Food Startup to 40 Employees

Bootstrap? Venture capital? How should an entrepreneur fund his or her enterprise? It’s a question you need to consider before you start. Jonathan Weins is the co-founder of Dah Makan, a business that creates healthy gourmet lunches delivered straight to your office in Klang Valley. On this episode of Shopify Masters, he’ll explain how they found, pitched and raised angel and VC funding to grow their food startup to over …Read More

Machine Learning Through Google Tag Manager

This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web communication headquartered in Copenhagen, Denmark. Read more about the authors in the bottom of the article. Many analytics specialists agree that Machine Learning is going to revolutionise the digital analytics industry in the future, as all the major vendors battle to provide Machine Learning APIs that offer to surface interesting …Read More

Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious …Read More

Survey Results: What Do Millennials Want in a Home?

When it comes to buying a home, it’s safe to say that many millennials are caught in a catch-22. Even though more millennials associate buying a home with the “American Dream” than any other generation, the homeownership rate for Americans under age 35 is near record lows at just 34.7%. In other words, millennials seem to want to buy homes, but various factors have been preventing them in doing so. …Read More

Thinker, Mover, Shaker, Spy: How One Man and His CIA-Backed Company are Changing the Way the Government Collects and Analyzes Your Data

The name Alex Karp may not mean much to you now — but it’s about to. That’s because Alex is the brains behind Palantir, the closest thing to a “killer app” the U.S. government has — a system which allows one to discern meaningful context and insights from a swamp of seemingly meaningless data. With scraps of what appear to be unrelated information, Palantir can craft intuitive charts, visual graphs …Read More

How to Sell Photos Online and Profit From Your Pictures

Making money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents. It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer”. But success, for most creators who turn to entrepreneurship, comes down to 3 things: Finding your niche. Building an audience. Creating several …Read More

How to Sell Photos Online and Profit From Your Pictures

Making money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents. It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer”. But success, for most creators who turn to entrepreneurship, comes down to 3 things: Finding your niche. Building an audience. Creating several …Read More

Millionaire Migrants: Countries That Rich People Are Flocking To

Millionaire Migrants: Countries That Rich People Are Flocking To The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Money may not buy happiness, but it does buy the ultimate flexibility for making financial and lifestyle decisions. For many of the world’s millionaires, money provides a highly effective means to escape their home country when times get tough. They can pack their bags, and move their family …Read More