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March 2017

Google Optimize finns nu tillgängligt gratis – för alla!

Såväl Optimize och Optimize 360 är nu ute ur beta. Nu är dessutom Optimize (gratisversionen) tillgänglig för alla! Börja använda Optimize redan nu. För att se skillnaden mellan Optimize och Optimize 360, kolla in denna tabell. Det fina med Optimize 360 är att det är ett ypperligt komplement om du redan har Analytics 360. Vi skrev om lanseringen av Optimize 360 som beta för ett drygt år sedan. Kontakta oss …Read More

How to Network in Today’s World: Tips and Tactics For Creating Priceless Connections

No matter what field you work in—whether you’re a student, a freelancer, a full-time employee, or an entrepreneur—knowing how to network effectively can open doors for you. With email, LinkedIn, Twitter, and offline events, you’ve got more tools and options for creating valuable connections today than ever before. Whether we admit it or not, there’s a ceiling to what we can accomplish and how far we can go alone. It’s …Read More

196 Countries, 4 Stores, 2 Warehouses: How This Baby Brand is Growing Up Fast

In 2011, a couple moves from Fiji to Australia and starts a small side business. Little did they know, within a couple of years, they’d be living on the other side of the world, remotely managing a complicated network of warehouses and multiple wholesale and retail businesses that criss-cross borders and timezones. That couple is Peta and Charles Stinson, and there is, I learn, a method to their madness. The …Read More

What It’s Like to Build a Luxury Brand (Without the Luxury of Time or Money)

Luxury brands—like Rolex, Gucci, BMW—net higher prices by focusing on the smaller, wealthier portion of their markets. But these brands usually come with long histories to back up their reputations as symbols of wealth. So how do you build a luxury brand from the ground up—without the luxury of a large sum of money or established reputation to start?  On this episode of Shopify Masters, you’ll hear from Roman Khan and Jennifer …Read More

Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple. But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult. Whether you’re an established business, or you’re just getting started, it’s never too soon to let people know about your product. Choosing the best outlet to promote your business is only half the battle. We’re going to look at some of the most …Read More

The Beginner’s Guide to Advertising on Instagram

Instagram now has more than 600 million users. That’s a big audience. For comparison, Twitter only has 313 million monthly active users. But it’s not the size of Instagram’s user base that makes it such an enticing marketing channel—it’s the level of engagement that brands get on the platform. Free Webinar! How to build a huge audience on Instagram and monetize it! Download webinar If you’ve ever posted anything on social …Read More

How Overtone Brought an Existing Solution to a Market That Didn’t Know About It (Yet)

Entrepreneurship—both by definition and in its execution—is about solving problems. But you don’t necessarily need to invent the solution to whatever problem you’re solving. You just need to bring it to market and make it accessible to the people who need it. Liora Dudar and Maegan Scarlett are the founders of Overtone, conditioners that keep your fantasy-colored hair looking as bright on day 60 as it did on day 1. …Read More

[CASE STUDY] How HostAdvice achieved 340% Increase in Sales Using Onsite Retargeting?

HostAdvice was more than successful using OptiMonk for their Onsite Retargeting campaign. By targeting the right audience at the right time with redirect popups, the number of visitors who made a purchase increased significantly. In this case study, you’ll see how HostAdvice boosted their sales of their top advertiser with a high conversion rate, all by using Onsite Retargeting. With the immense growth of online business and work, companies are striving to …Read More

How to Start an Online Food Business: The Ultimate Guide

When Bob McClure wanted to level up his family pickle business, he found shared commercial space in a tofu factory. The healthy bacteria in the air—caused by the fermentation process of the tofu—began to ferment their first batch of pickles and everything needed to be scrapped. In every new business, there are hard lessons to be learned, each industry with its own unique complications and legal considerations. The food business, …Read More