Monthly Archives: May 2017


31
May 2017

In The Rime of the Ancient Mariner from 1834, English poet Samuel Taylor Coleridge famously quipped “Water, water, everywhere / But not a drop to drink”. The lines speak to the irony of sailing the high seas: there’s unfathomable amounts of water in every direction, but it’s definitely not going to quench the thirst of any sailor. Surprisingly, the situation is not as different on land as you might think. In some counties in the U.S., especially those with lots of oil and gas activity, there are billions of gallons of waste......

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31
May 2017

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy. At the same time, DMA reports that emails triggered by behavior were responsible for 30% of revenues in 2014, up from 17% in 2013, and that 77% of ROI comes from segmented, targeted and triggered campaigns.......

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31
May 2017

Vi är mycket glada över att kunna berätta att Outfox Intelligence AB från och med i dag ingår som en del av Dentsu Aegis Network. Genom att vara en del av Dentsu Aegis Network har vi möjlighet att erbjuda våra kunder ett bredare utbud av tjänster och en stark internationell närvaro. Outfox kommer fortsatt agera som ett eget bolag men med ett mycket nära samarbete med iProspect, som är ett bolag inom Dentsu Aegis Network, vars tjänster inom digital marknadsföring kompletterar vårt erbjudande inom analys och konverteringsoptimering. Vårt gemensamma erbjudande och kombinerade......

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31
May 2017

Small towns exist in snow globes, as time capsules of a simple, forgotten way of life, perfectly preserved by those fiercely dedicated to “the way things always were”. At their cores are the original moms and pops: the proprietors of long-standing local hardware stores and salons and arcades—people you know on a nickname basis. Though I’ve spent the past 17 years in North America’s fourth largest city, my small town vocal inflections flood back, y’all, as soon as the tallest building slips out of view. As much as I’ve tried to scrub myself of my......

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31
May 2017

Small towns exist in snow globes, as time capsules of a simple, forgotten way of life, perfectly preserved by those fiercely dedicated to “the way things always were”. At their cores are the original moms and pops: the proprietors of long-standing local hardware stores and salons and arcades—people you know on a nickname basis. Though I’ve spent the past 17 years in North America’s fourth largest city, my small town vocal inflections flood back, y’all, as soon as the tallest building slips out of view. As much as I’ve tried to scrub myself of my......

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31
May 2017

The best knowledge is the kind of knowledge that is won through blood, sweat, and tears — but sometimes you can be crafty and growth hack by learning from others. Loads of business experts will try to sell you easy solutions, telling you to “stop spending time on X, and start running your business instead” — but spending time on that ‘X’ is all part of the entrepreneur parcel. To succeed, you need to be driven, self-motivated, and the kind of person who shows up. Luckily, entrepreneurial behaviors and strategies can be......

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30
May 2017

Visualizing the Jobs Lost to Automation The employment landscape of the future will look very different than it does today. While we’ve charted the automation potential of U.S. jobs before, today’s graphic from Henrik Lindberg perhaps tells the story more succinctly. In plain black and white, it shows the jobs that exist today in contrast to the jobs that are expected to disappear as a result of automation in the workplace. Though, technically speaking, it is applying the probabilities of the widely-cited Frey & Osborne (2013) study to U.S. jobs as of......

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30
May 2017

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why, and how to do it correctly. Why do we do what we do? We used to be cavemen. Cavewomen too. At least, that’s what science says. In these primitive times, there was no cold brew. No netflix.......

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30
May 2017

Some customers require more convincing than others, which usually makes them more expensive to acquire. That’s why a good place to start for new stores is to focus on those customers who need no convincing at all, who are the easiest to convert: your low-hanging fruit. In this episode you’ll learn from Monica and Mark Klausner, the husband-and-wife team that created Veestro, gourmet plant-based meals and juices delivered to your door.   Find out how they created customer personas and then used the data to market to their easiest-to-convert customers first.  Listen......

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30
May 2017

Some customers require more convincing than others, which usually makes them more expensive to acquire. That’s why a good place to start for new stores is to focus on those customers who need no convincing at all, who are the easiest to convert: your low-hanging fruit. In this episode you’ll learn from Monica and Mark Klausner, the husband-and-wife team that created Veestro, gourmet plant-based meals and juices delivered to your door.   Find out how they created customer personas and then used the data to market to their easiest-to-convert customers first.  Listen......

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30
May 2017

The following is a guest post by Alannah Alves of LogoJoy. Online shopping has made many people’s lives much easier. Not only can you order things to your door, but you have a world of products at your fingertips. We’re no longer limited to the selection of products available at our nearest stores. As amazing The post 5 Steps To Make Your Ecommerce Shop Stand Out From The Competition appeared first on Word-of-Mouth and Referral Marketing Blog....

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29
May 2017

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth. Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable. In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most......

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29
May 2017

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth. Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable. In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most......

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29
May 2017

The Revenue Streams of the Five Largest Tech Companies The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Last year, we published a chart showing that tech companies have displaced traditional blue chip companies like Exxon Mobil and Walmart as the most valuable companies in the world. Here are the latest market valuations for those same five companies: Rank Company Market Cap (Billions, as of May 11, 2017) Primary Revenue Driver #1 Apple $804 Hardware #2 Alphabet $651 Advertising #3 Microsoft $536 Software #4 Amazon $455 Online Retail......

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27
May 2017

After decades of hyper-growth and worsening pollution, China has fully embraced rapid transit as a way to keep cities moving. By 2020, China aims to have 7,000 km (4,300 mi.) of rapid transit lines, more than five times what exists in the U.S. today. The following animation from Peter Dovak shows this rapid transit revolution playing out by year: MIND THE GAP In the above animation, there’s a distinct uptick in the number of projects started after 2004. It was in this year that the government lifted a ban on new metro......

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