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June 2017

Persuasive SaaS Onboarding Emails: 10 Conversion Lessons Stolen From Attorneys

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals How do you know when you’re successful if you don’t have a goal? You can’t. Not having a …Read More

The Importance of Pairing Analytics with Engagement

When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately converted into paying customers — isn’t that …Read More

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue. …Read More

Infographic: Emissions Change Starts at the Top

Emissions Change Starts at Top Some of the largest companies in America are also those leading the charge toward a more sustainable future, according to a joint report by Calvert Research, WWF, CDP, and Ceres. Today’s infographic comes from Fortune’s Nicolas Rapp, who used this data to visualize the CO2 emissions saved by 56 of the Fortune top 100 firms. In the graphic, each company’s CO2 savings are represented by …Read More

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands across a wide range of industries. In addition to the examples, you’ll also get invaluable …Read More

The Right Way to Monetize a Blog (With Lessons From Wait But Why)

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage your work. In many ways, creators still need patrons to support their work today. But the “patron” now consists of the many people that make up a creator’s audience—their biggest fans. YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—are in an amazing position to …Read More

The Right Way to Monetize a Blog (With Lessons From Wait But Why)

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage your work. In many ways, creators still need patrons to support their work today. But the “patron” now consists of the many people that make up a creator’s audience—their biggest fans. YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—are in an amazing position to …Read More

An Introduction to Algorithms

In the modern world, algorithms do much of the digital heavy lifting. Algorithms control the inner-workings of everything from particle accelerators to stock markets. They determine the news you see, what search results you get, how computers learn, and what gets recommended to you on Netflix or Amazon. In short, society couldn’t function as-is without algorithms – and as we lean on them to run more things, it becomes more …Read More

Animated Map: The 20 Most Populous Cities in the World by 2100

Animated Map: The Most Populous Cities in the World In Africa Alone, 13 Cities Will Pass NYC in Size The Chart of the Week is a weekly Visual Capitalist feature on Fridays. If you look at a modern map of the world’s most populous cities, you’ll notice that they are quite evenly distributed around the globe. Metropolises like Moscow, New York, Tokyo, Cairo, or Rio de Janeiro are spread apart …Read More

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising …Read More

Examples of Referral Programs Being Accelerated By Influencer Marketing

‘Influencer marketing’ has been all the rage lately, becausee it’s remarkably effective. According to a Tomoson poll, businesses are making $6.50 for every $1 spent on influencer marketing. Bloggers, YouTubers, Instagrammers… there are people who now make a living just posting things online for other people to consume. And they have some massive audiences. There are all […] The post Examples of Referral Programs Being Accelerated By Influencer Marketing appeared first on …Read More

How to Improve Your Ecommerce Store’s User Experience (and Pay Less to Sell More)

Evan Williams, co-founder of Twitter, once said, “UX is everything. It always has been, but it’s undervalued and underinvested in.” Ecommerce UX is no different. Stores pour thousands into Facebook ads, into product research, into design. Yet, UX goes undervalued and underinvested in. It’s a big problem. One that affects your visitors, your customers, your profits. One that affects you. Because if you’re not optimizing your ecommerce UX yet, know …Read More

The Most Important Invention From Every U.S. State

In almost 250 years of history, the U.S. has been responsible for many inventions that have made a considerable impact on the world. Everyone knows about the big ones, like the internet, the airplane, or the credit card, but there are literally thousands of other interesting inventions that fly under the radar. These advancements in technology have come from every corner of the country, and it’s worth knowing some of …Read More

How to Get More Subscribers on YouTube: 8 Tips to Grow Your Following

YouTube sees 1 billion active viewers every month—that’s almost 1/7th of the world’s population. As the owner of a YouTube channel, capturing some of those viewers as subscribers is how you grow your audience for the long-term. But increasing your subscriber count on YouTube isn’t enough. You want engaged subscribers who will watch, share, and engage with your videos as you continue to create them. Whether you’re using your YouTube channel to market …Read More

How Dior Dominated the Luxury Industry And Achieved a Valuation of $42.7 Billion

Dior is  worth $42.7 billion! It is also ranked as the 14th most valuable brand in the world. How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. 1. Promoted its Classic Designs Through Exhibitions Dior is known for its ambitious exhibitions. The brand […] The post How Dior Dominated the Luxury Industry And Achieved a Valuation of $42.7 …Read More