Monthly Archives: July 2017


31
Jul 2017

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you turn it on. A car that is so smart it can drive itself. But there’s something to be said for sticking with what works. If it ain’t broke, don’t fix it. Even better, if it works well,......

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31
Jul 2017

In sales, data is power. More data? More power to analyze, compare, and act. To help you to make better, data-driven decisions at any time, we’ve made your dashboard more useful. If you’re a merchant selling on multiple channels, you’ll now see all your data—not just for your online store—right in front of you, in one easy-to-scan dashboard. In the coming days, we’ll be rolling out the new features to all merchants. If you don’t see the changes in your admin today, you’ll be seeing the improvements shortly. Our Most Popular Reporting Feature, Now Even......

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31
Jul 2017

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment is a randomized controlled trial, very similar to ones done in physics, medicine, biology, genetics, etc. However, common advice and part of the practice in A/B testing are lagging by about half a century when compared to modern statistical approaches to experimentation. There are major issues with the common statistical approaches discussed in most A/B testing literature and applied daily by many practitioners. The three major ones are: Misuse of statistical significance......

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31
Jul 2017

Ranked #2 on Alexa, YouTube is one of the most popular websites in the world. Approximately 3.25 billion hours of video are watched every month on YouTube, and 300 hours of video are uploaded to YouTube every minute. This means that: If you’re not considering YouTube as a marketing channel, you are potentially missing out The post 9 YouTube Marketing Examples — How Businesses Use YouTube To Sell appeared first on Word-of-Mouth and Referral Marketing Blog....

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28
Jul 2017

The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume. Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators, and editors invested in content. But even without the budgets of all those bigger brands, there are plenty of free tools that can help you feed your audience’s craving for fresh content. On their own, these tools are just tools. But put the right ones in......

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27
Jul 2017

The Data Studio team is constantly working on new features to improve the user experience for both report creators and viewers! In this blog post we’ll highlight some recent launches that you may have missed. Filter controls: search Filters give report viewers a powerful way to slice data by specific segments. But filters with hundreds or even thousands of possible values to choose from were previously difficult to use, requiring scrolling through very long lists of filter items. We recently added a search feature within the filter component, letting users quickly find and......

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27
Jul 2017

Pepsi is one of the world’s classic soft drinks. In fact, Forbes notes that the brand is worth $18.2 billion and generates over $10 billion in sales annually! How did Pepsi become a mainstay in celebrations and dining tables? In part, through marketing strategies that blended technology and advertising. 1. Fizzology – reimagined the future The post How Pepsi Stays Ahead By Combining Technology and Advertising appeared first on Word-of-Mouth and Referral Marketing Blog....

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27
Jul 2017

The OptiMonk team has been busy so far this year – as always! We’ve been going full steam ahead with new features, and we’re here today to let you know a little about each of them. Read on to learn more, then login to your dashboard to see them all. The OptiMonk team has been busy so far this year – as always! We’ve been going full steam ahead with new features, and we’re here today to let you know a little about each of them. Read on to learn more, then log......

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26
Jul 2017

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once and are continually using it Each group of users need to be treated differently. And each group can be learned from to drive more product adoption and help......

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26
Jul 2017

A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever. Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart? My first business was a Kool-Aid stand. It’s a fairly unremarkable start for an entrepreneur, but the simple goods for cash exchange (sugar-water, 25 cents) was enough to awaken......

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25
Jul 2017

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. Yet they’re still converting, even when a sale doesn’t take place. Paying more attention to these types of conversions can not only help you win over more customers in the long......

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25
Jul 2017

Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything. Check out these quick video to see this feature in action Try it out now! We added the Data control to these templates so you test it out with your data:   Overview Report Ecommerce Template This feature is great if you:Are an agency or large organization with access to......

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25
Jul 2017

These days, setting up an ecommerce site can be a simple process; but if you truly want to make a real living from it, you have to know what you’re doing. The good news is there are more hungry digital consumers out there over day who are just waiting to get their hands on what The post Is Dropshipping the Future for Online Sellers Like You? appeared first on Word-of-Mouth and Referral Marketing Blog....

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25
Jul 2017

Marketing is at its best when it can get a “hey, that’s me!” out of your target audience. But what if your products address a problem that your customers would rather not openly discuss?  In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems. Meet Bobby Edwards, the founder of Squatty Potty: the original toilet stool designed and made in the USA to give you the perfect posture for optimal elimination. Tune in to......

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24
Jul 2017

Google Analytics is like an iceberg. 91% of it is below the surface. So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer. The rest is hidden below the surface, just waiting to be discovered. Free Reading List: Conversion Optimization for Beginners Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below. Get the free reading list One of the......

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