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July 2017

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you turn it on. A car that is so smart it can drive itself. But there’s …Read More

Introducing the New Merchant Overview Dashboard

In sales, data is power. More data? More power to analyze, compare, and act. To help you to make better, data-driven decisions at any time, we’ve made your dashboard more useful. If you’re a merchant selling on multiple channels, you’ll now see all your data—not just for your online store—right in front of you, in one easy-to-scan dashboard. In the coming days, we’ll be rolling out the new features to all merchants. If …Read More

Statistical Design in Online A/B Testing

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment is a randomized controlled trial, very similar to ones done in physics, medicine, biology, genetics, etc. However, common advice and part of the practice in A/B testing are lagging by about half a century when compared to modern statistical approaches to experimentation. There are major issues with the common statistical …Read More

9 YouTube Marketing Examples — How Businesses Use YouTube To Sell

Ranked #2 on Alexa, YouTube is one of the most popular websites in the world. Approximately 3.25 billion hours of video are watched every month on YouTube, and 300 hours of video are uploaded to YouTube every minute. This means that: If you’re not considering YouTube as a marketing channel, you are potentially missing out […] The post 9 YouTube Marketing Examples — How Businesses Use YouTube To Sell appeared first on Word-of-Mouth …Read More

7 Free Content Creation Tools to Help You Earn More Engagement Online

The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume. Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators, and editors invested in content. But even without the budgets of all those bigger brands, there are plenty of free tools that can help …Read More

Google Data Studio: New Feature Roundup

The Data Studio team is constantly working on new features to improve the user experience for both report creators and viewers! In this blog post we’ll highlight some recent launches that you may have missed. Filter controls: search Filters give report viewers a powerful way to slice data by specific segments. But filters with hundreds or even thousands of possible values to choose from were previously difficult to use, requiring scrolling …Read More

How Pepsi Stays Ahead By Combining Technology and Advertising

Pepsi is one of the world’s classic soft drinks. In fact, Forbes notes that the brand is worth $18.2 billion and generates over $10 billion in sales annually! How did Pepsi become a mainstay in celebrations and dining tables? In part, through marketing strategies that blended technology and advertising. 1. Fizzology – reimagined the future […] The post How Pepsi Stays Ahead By Combining Technology and Advertising appeared first on …Read More

New Features: Smart Preview, Minimize on Close, New Product Recommendation Template, and more…

The OptiMonk team has been busy so far this year – as always! We’ve been going full steam ahead with new features, and we’re here today to let you know a little about each of them. Read on to learn more, then login to your dashboard to see them all. The OptiMonk team has been busy so far this year – as always! We’ve been going full steam ahead with …Read More

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once and are continually using it Each …Read More

How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You)

A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever. Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart? My first business was a Kool-Aid stand. …Read More

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. Yet they’re still converting, even when a sale doesn’t …Read More

New Data Studio Data Control

Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything. Check out these quick video to see this feature in action Try it out now! We added the Data control to these templates so you test it out with …Read More

The Best Way to Sell a Product for a Problem No One Wants to Talk About

Marketing is at its best when it can get a “hey, that’s me!” out of your target audience. But what if your products address a problem that your customers would rather not openly discuss?  In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems. Meet Bobby Edwards, the founder of Squatty Potty: …Read More

5 Google Analytics Segments (and How to Use Them to Increase Revenue)

Google Analytics is like an iceberg. 91% of it is below the surface. So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer. The rest is hidden below the surface, just waiting to be discovered. Free Reading List: Conversion Optimization for Beginners Turn more website visitors into customers by getting a …Read More