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August 2017

How Bill Gates Went From Childhood Nerd to Multi-Billionaire

Today, we know Bill Gates for his philanthropy and a massive $84.9 billion fortune. However, fewer people remember his younger days. From hacking early computers at the age of 13 to his love-hate relationship with Steve Jobs, here is how Gates went from childhood nerd to a multi-billionaire. The Bill Gates Story Today’s infographic is from Adioma, and it visualizes the career of Bill Gates from his earliest days until …Read More

Food Photography 101: How to Take Perfect Pictures of Your Food

Checking your Instagram or Facebook feed, you’re almost certain to see a constant barrage of food pictures scrolling by like images in a slot machine. Everyone from world leaders to celebrities to your Aunt Mabel seems to be posting snapshots of the latest, most scrumptious treats they’re about to consume. While these decadent pics of juicy burgers and colorful cakes might seem frivolous to some—great food photography is essential for …Read More

Visualizing the Real Value of the Minimum Wage

Visualizing the Real Value of the Minimum Wage The minimum wage has often been a contentious issue, and in 2017 the debate shows no sign of wearing. On the one hand, there are many people struggling to make ends meet, and a higher minimum wage could certainly impact the 10 million working poor spread throughout the country. Not only would it help some of these workers sustain better living standards, …Read More

How to Conduct a SWOT Analysis (With 6+ Examples)

Running a business is hard work. With so many different things pulling at your attention, it’s easy to get caught up in the minutia at the expense of the big picture. The only way to make sure your business sticks around for the long haul is to periodically step back and look at things from a broader perspective. That’s where SWOT analysis comes in. A SWOT analysis will push you to …Read More

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads come and go (by definition) and companies have short lifespans. Here one day, closed (or …Read More

The History of Consumer Credit in One Giant Infographic

Consumer credit may seem like a fairly new invention – but it’s actually been around for more than 5,000 years! In fact, many millennia before the credit score became ubiquitous, there is historical evidence that cultures around the world were borrowing for various reasons. From the writings in Hammurabi’s Code to the exchanges documented by the Ancient Romans, we know that credit was used for purposes such as getting enough …Read More

Why Product Packaging Design Is an Investment, Not an Expense

Your product’s packaging is part of the first impression it makes, whether customers find it online or on shelves. It helps your products sell themselves.  On this episode of Shopify Masters, you’ll learn about an entrepreneur who invested heavily in her packaging design and the steps she took to avoid common packaging mistakes. Patrice Mousseau is the founder of Satya: fragrance-free, Health Canada approved, certified organic, anti-inflammatory balm for eczema relief. Design is …Read More

New Features, New Categories: Selling on Amazon with Shopify Just Got Easier

With the Amazon sales channel, you can sell on the world’s largest online marketplace simply and conveniently through Shopify. Since the channel’s launch, U.S. Shopify store owners have made millions in sales and fulfilled tens of thousands of Amazon orders with Shopify, making it one of the fastest growing sales channels. Today, we’re announcing the ability to create listings in seven new product categories directly from Shopify, and support for …Read More

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […] The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first …Read More

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages. You are a smart marketer. You already know a homepage …Read More

Here’s 5 Big Marketing Budget Mistakes to Avoid

Like any other business department, the marketing team is often assigned limited resources to do its function. As a result, it ultimately ends up being a numbers game: did the marketing team generate sufficient ROI with the restricted amount of money they had? And if you could re-allocate those resources in a particular way, could they have gotten the company more bang for the buck? The Devil is in the …Read More

34 Time Management Tips for Busy Entrepreneurs (by Experts)

Effective time management is important for anyone but it’s absolutely crucial for entrepreneurs. Because entrepreneurs are ultimately responsible for every aspect of their business, allocating the right amount of time to the right tasks is critical to keeping your business running smoothly. Free Reading List: Productivity Articles Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles. Get the free reading …Read More

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see them out in the world. Through it all, I’ve felt there are a handful of …Read More

How to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business

This post was originally published on the Shopify Retail Blog. Chapped lips are a universal problem—many of us use a balm or stick daily to keep our lips soft and smooth. While chapstick and lip balm may not be something you’d immediately consider when looking for a business opportunity, the growing interest in natural lip care makes this necessity a viable product idea. Yes, believe it or not, learning how …Read More