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September 2017

Amazon’s Biggest Acquisitions

Published in 2013, Brad Stone’s book The Everything Store paints an ambitious and relentless portrait of Jeff Bezos, a man who is determined to create an online store that will someday be “everything to everyone”. As prescient as this characterization was at the time, the narrative is even more relevant now – and with Amazon’s most recent acquisition of Whole Foods Market for $13.7 billion, it’s clear that no market …Read More

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. Or even intuitive. But it’s the only way to avoid these five analytics blinders. Here’s …Read More

How to Make Money on YouTube: The Creator’s Guide to Monetizing a Vlog

YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise …Read More

This Fascinating City Within Hong Kong Was Lawless For Decades

View the full version of this graphic. This Fascinating City Within Hong Kong was Lawless For Decades There are very few places on Earth that remain ungoverned, and even the tiniest islands and city-states tend to have rules in place for things like taxation and citizenship. Government control is an established reality for most of the world, but what would happen if a neighborhood in your city suddenly became a …Read More

2,000 Years of Economic History in One Chart

Over 2,000 Years of Economic History in One Chart All major powers compared by GDP from the year 1 AD The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Long before the invention of modern day maps or gunpowder, the planet’s major powers were already duking it out for economic and geopolitical supremacy. Today’s chart tells that story in the simplest terms possible. By showing the …Read More

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured …Read More

17 Best Online Photo Editor Softwares and Apps (Free and Paid)

Good product photography enhances the perceived value of your products and increases the credibility of your store. That’s why we have put together not only key tools and resources for beautiful DIY product photography, but also a step-by-step guide to every aspect of the shoot. This post focuses on one more crucial aspect of product photography: online photo editing. Because no matter how well you shoot your photos, there are …Read More

Real Estate Investing: Here are 4 Timeless Strategies to Use

For new investors, getting into the business of buying, selling, and renting homes may seem pretty ambitious. But like any other area of personal finance expertise, real estate investing boils down to some simple basics. With the right strategies, patience, and a willingness to learn, it’s a discipline that can help you make strides on the path to financial independence. Strategies For Real Estate Investing Today’s infographic comes to us …Read More

Embedding Google Data Studio Visualizations

Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand what all those movies are amounting to, and I think it helped me prove a point: Marvel is kinda winning 🙂 One of the things that annoyed me was that I had …Read More

How This Indie Game Made 60% of Its Annual Merch Revenue in 30 Days

Games are more than just a pastime or even pieces of interactive art. They’re entire worlds that are built for us to visit, that are able to pull us back from time to time, that still cross our minds even as we go about our lives. It’s these worlds that Snowman—a development studio based in Toronto— believes in building, and it’s become the basis for many of the decisions they’ve …Read More

Infographic: The Future of Food

The Future of Food: How Tech Is Changing Our Food Systems The urban population is exploding around the globe, and yesterday’s food systems will soon be sub-optimal for many of the megacities swelling with tens of millions of people. Further, issues like wasted food, poor working conditions, polluted ecosystems, mistreated animals, and greenhouse gases are just some of the concerns that people have about our current supply chains. Today’s infographic …Read More

Google Data Studio: quicker and broader access to data

Over the past 6 months we’ve launched over 25 new features in Google Data Studio including: making the product free and available globally, adding support for PostgreSQL and MySQL, and providing many new report layout options. Overall feedback has been great! Now we’re adding new features to make it quicker to access your data. Community Connectors Developer LaunchWe want to make it easy to access all your data within Data …Read More

Scaling Engagement: 5 Strategies to Connect With More Customers

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over exposure. They will flip the traditional approach of using mass reach to connect with the …Read More

Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry [Data]

Earlier this year, we embarked on a mission to improve our ecommerce blog. We sent out a 23-question reader survey to better understand who reads our blog, what they’re struggling with the most, and how we can help. We received 1,988 responses from some of our most active blog subscribers. Of course, we’re hard at work putting all of that data to good use, but we thought we’d share some …Read More

25 OptiMonk Clients Share Their #1 Tip on Using Onsite Retargeting & More…

Whether you’ve had a website for 3 months or 3 years, it’s never-ending work. You always want to be more efficient, be more successful and get more conversions. According to the latest ecommerce stats, 97% of visitors leave the average website without buying. Onsite retargeting is a great way to save these visitors without having to be a technical or marketing guru. But wouldn’t it be great to know the …Read More