Monthly Archives: October 2017


31
Oct 2017

Investors must always be comfortable with the idea that the market bears risk. Sometimes this risk flies under the radar and isn’t as pronounced as it probably should be. However, in other cases, the topic of risk can catapult to the forefront of discussion. There can be specific events or signals unfolding that give investors the jitters – and during these times, investors will make adjustments to their portfolios to avoid getting caught off guard. How Billionaires are Hedging In the following infographic from Sprott Physical Bullion Trusts, we explain the particular......

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31
Oct 2017

“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. Immediately you should see red flags. Instantly you should be put off. It’s not just the money. It’s the access. It’s the network. It’s the one-line email to a friend of a friend that gets you in......

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31
Oct 2017

What does entrepreneurship look like? That’s kind of a trick question. If we’ve learned anything from the 500,000+ merchants who use Shopify to run their businesses, “entrepreneur” takes many forms. It’s more of a feeling, really. And, when you pack many of these brilliant independent business owners into one space, it’s palpable. We met hundreds of Shopify merchants during our week-long Workroom event in both LA and NYC this month. Everyone we spoke to had an amazing story to tell. Store owners on both sides of the U.S. shared their remarkable and unique......

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31
Oct 2017

There’s usually a line drawn in the sand between for-profit and non-profit business models. But today, cause marketing has blurred the line and become a norm, encouraging businesses of all sizes to give back.  In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages. Headbands of Hope is a for-profit business that donates a headband for every purchase to a child with cancer, and 10% of sales to......

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30
Oct 2017

Nickel: The Secret Driver of the Battery Revolution Commodity markets are being turned upside down by the EV revolution. But while lithium and cobalt deservedly get a lot of the press, there is another metal that will also be changed forever by increasing penetration rates of EVs in the automobile market: nickel. Today’s infographic comes to us from North American Nickel and it dives into nickel’s rapidly increasing role in lithium-ion battery chemistries, as well as interesting developments on the supply end of the spectrum. Nickel’s Vital Role Nickel’s role in lithium-ion......

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30
Oct 2017

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 This was a spectacular feat on several levels. Many brands had been unsuccessfully trying to capitalize on the Grammys, but Arby’s nailed it. It was also a great use......

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30
Oct 2017

Shopify and eBay have partnered to give you access to eBay’s customer base of over 171 million buyers, and this new sales channel is ready to use, just in time for Black Friday Cyber Monday. Just like Shopify’s partnerships with Amazon, Facebook, and other top selling channels, the new eBay sales channel effortlessly syncs with your Shopify store. Merchants based in the U.S. and selling in USD can easily list and sell on eBay while conveniently managing the fulfillment and inventory process within Shopify. Tap into eBay’s massive presence with this sales......

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28
Oct 2017

Commuters and Computers: Mapping U.S. Megaregions From California’s Bay Area to the highly-integrated Great Lakes Economy, megaregions are a dominating aspect of human geography and commerce. It should be no surprise then, that 85% of corporate head offices in the US and Canada are overwhelmingly concentrated in the core cities of great megaregions. We tend to think of cities as individual economic units, but as they expand outward and bleed together, defining them simply by official jurisdictions and borders becomes difficult. After all, many of the imaginary lines divvying up the country......

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27
Oct 2017

Enjoy this graphic? You can also find it in our new infographic book – pre-order it today! $63 Trillion of World Debt in One Visualization If you add up all the money that national governments have borrowed, it tallies to a hefty $63 trillion. In an ideal situation, governments are just borrowing this money to cover short-term budget deficits or to finance mission critical projects. However, around the globe, countries have taken to the idea of running constant deficits as the normal course of business, and too much accumulation of debt is......

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27
Oct 2017

There are only four weeks left before the busiest shopping event of the year. It’s crunch time! While there’s plenty to do to prepare yourself, it’s not too late—you can still get in on the action and tap into the Black Friday Cyber Monday spending frenzy. Since we hope that you’re busy preparing your store for BFCM, we recently introduced ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on between launching seasonal products and managing inventory. In this third edition, we’re recapping......

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26
Oct 2017

Enjoy this graphic? You can also find it in our new infographic book – pre-order it today! All of the World’s Money and Markets in One Visualization This infographic is the updated version of our best-known piece from The Money Project, an ongoing collaboration with Texas Precious Metals. It was first published in late 2015. Millions, billions, and trillions… When we talk about the giant size of Apple, the fortune of Warren Buffett, or the massive amount of global debt accumulated – all of these things sound large, but they are actually......

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26
Oct 2017

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics. So you end up in a cycle. You create emails, you write good copy and add relevant graphics, just like the guides tell you to, but you still don’t see......

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26
Oct 2017

Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360. AdWords integration: Find the best landing page  Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that’s just half the equation: Sales also depend......

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26
Oct 2017

There’s a new discovery and sharing platform that is going to redefine how you use social media to find trending topics and news. It’s called Baaz. As an avid social media user myself, I’m often flipping from one app to another to see what’s trending across multiple networks. I start my day by heading over to Twitter and checking the day’s moments and trending feed. (I’m usually doing this while watching The Today Show and they’re......

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26
Oct 2017

Email is dead. No, alive. No, on its last leg. No, thriving. We all know email marketing is still a powerful strategy, no matter how many clickbait headlines we read telling us the exact opposite. But email is changing, it’s always changing. How do you deal with promotional emails? Transactional emails? Is there even a difference? Seasonal emails (ahem, Black Friday Cyber Monday)? What’s the deal with deliverability and spam folders? Above all, you want to send emails that are optimized and primed to convert. This is your guide to doing just......

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