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October 2017

How Billionaire Investors Hedge Against Geopolitical Black Swans

Investors must always be comfortable with the idea that the market bears risk. Sometimes this risk flies under the radar and isn’t as pronounced as it probably should be. However, in other cases, the topic of risk can catapult to the forefront of discussion. There can be specific events or signals unfolding that give investors the jitters – and during these times, investors will make adjustments to their portfolios to …Read More

Real World Growth Hacking: A Guide to Getting Customers for the Unfunded

“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. Immediately you should see red flags. Instantly you should be put off. It’s not just …Read More

Get Inspired: 8 Great Small Business Stories from Shopify Workroom

What does entrepreneurship look like? That’s kind of a trick question. If we’ve learned anything from the 500,000+ merchants who use Shopify to run their businesses, “entrepreneur” takes many forms. It’s more of a feeling, really. And, when you pack many of these brilliant independent business owners into one space, it’s palpable. We met hundreds of Shopify merchants during our week-long Workroom event in both LA and NYC this month. …Read More

Making a Living While Making a Difference as an Entrepreneur

There’s usually a line drawn in the sand between for-profit and non-profit business models. But today, cause marketing has blurred the line and become a norm, encouraging businesses of all sizes to give back.  In this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages. Headbands of …Read More

Nickel: The Secret Driver of the Battery Revolution

Nickel: The Secret Driver of the Battery Revolution Commodity markets are being turned upside down by the EV revolution. But while lithium and cobalt deservedly get a lot of the press, there is another metal that will also be changed forever by increasing penetration rates of EVs in the automobile market: nickel. Today’s infographic comes to us from North American Nickel and it dives into nickel’s rapidly increasing role in …Read More

Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 This was a spectacular feat on several …Read More

Start Selling on eBay with Shopify

Shopify and eBay have partnered to give you access to eBay’s customer base of over 171 million buyers, and this new sales channel is ready to use, just in time for Black Friday Cyber Monday. Just like Shopify’s partnerships with Amazon, Facebook, and other top selling channels, the new eBay sales channel effortlessly syncs with your Shopify store. Merchants based in the U.S. and selling in USD can easily list …Read More

Commuters and Computers: Mapping U.S. Megaregions

Commuters and Computers: Mapping U.S. Megaregions From California’s Bay Area to the highly-integrated Great Lakes Economy, megaregions are a dominating aspect of human geography and commerce. It should be no surprise then, that 85% of corporate head offices in the US and Canada are overwhelmingly concentrated in the core cities of great megaregions. We tend to think of cities as individual economic units, but as they expand outward and bleed …Read More

$63 Trillion of World Debt in One Visualization

Enjoy this graphic? You can also find it in our new infographic book – pre-order it today! $63 Trillion of World Debt in One Visualization If you add up all the money that national governments have borrowed, it tallies to a hefty $63 trillion. In an ideal situation, governments are just borrowing this money to cover short-term budget deficits or to finance mission critical projects. However, around the globe, countries …Read More

ICYMI: Highlights from NYC and LA, New Lyst Sales Channel, and a BFCM Update

There are only four weeks left before the busiest shopping event of the year. It’s crunch time! While there’s plenty to do to prepare yourself, it’s not too late—you can still get in on the action and tap into the Black Friday Cyber Monday spending frenzy. Since we hope that you’re busy preparing your store for BFCM, we recently introduced ICYMI (In Case You Missed It), a bi-weekly recap of …Read More

All of the World’s Money and Markets in One Visualization

Enjoy this graphic? You can also find it in our new infographic book – pre-order it today! All of the World’s Money and Markets in One Visualization This infographic is the updated version of our best-known piece from The Money Project, an ongoing collaboration with Texas Precious Metals. It was first published in late 2015. Millions, billions, and trillions… When we talk about the giant size of Apple, the fortune …Read More

Using Marketing Analytics to Win at Email Marketing

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics. So you end up in a cycle. You …Read More

Google Optimize now offers more precision and control for marketers

Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360. AdWords integration: Find the best landing page  Marketers spend a lot of time optimizing their Search Ads …Read More

Email Optimization: How to Send Promotional and Transactional Emails That Convert

Email is dead. No, alive. No, on its last leg. No, thriving. We all know email marketing is still a powerful strategy, no matter how many clickbait headlines we read telling us the exact opposite. But email is changing, it’s always changing. How do you deal with promotional emails? Transactional emails? Is there even a difference? Seasonal emails (ahem, Black Friday Cyber Monday)? What’s the deal with deliverability and spam …Read More

Launch, Measure, and Learn with New Marketing Analytics

Just in time for Black Friday Cyber Monday, we’ve launched a new set of Marketing Activity and Sales Attribution Reports that give you a comprehensive understanding of how your marketing efforts are performing. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns. Get on the List: Shopify Updates Sign up to learn about new Shopify channels, products, and features …Read More