Monthly Archives: November 2017


30
Nov 2017

By Beth Loyd and Josh Mabry, News Partnerships Local journalists across the country use Facebook Live to break news, give people a behind-the-scenes look at the stories that matter most to their community, and deepen relationships with their audience. We talked with a few reporters from stations in North Carolina, Texas, Florida, and Tennessee that have had recent success with Facebook Live to see how they’re using the storytelling tool, and what advice they’d pass along to other reporters. Kristen Hampton, WBTV Charlotte, North Carolina Kristen Hampton, a reporter who hosts a......

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29
Nov 2017

Like everything else, there is a perfect timing to start with your CRO process. Rush in without a good understanding and you might just be burning your money for no good. It is true that finding that “Perfect Moment” for yourself is tough. And it’s tougher to be in that moment and still not know how to start with the Conversion Optimization process. A few years back, the focus of online marketing was merely increasing the traffic. But at that time, the traffic was easy to acquire. In the 90s, when SEO......

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28
Nov 2017

We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics. In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms......

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28
Nov 2017

Is it easy to boost travel website booking? Let’s face it—conversions do not come easy for travel websites. On an average, more than 95% traffic on travel websites leave without purchasing anything, almost on a whim. Most of the time, the reasons behind it are lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms, and massive personalization. All these factors make travel eCommerce as one of the trickiest online businesses. If your website has also been seeing a similar trend, then you are not alone. But you can always improve......

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27
Nov 2017

With the launch of the New Conversion Optimization Platform by VWO, Navilytics’s visitor analytics features have been integrated into VWO Analyze Capability. Due to this Navilytics will cease operations after December 31, 2017.  Here is a detailed overview of the announcement and how it affects you: After December 31, 2017, your account with Navilytics will automatically expire and you would lose access to Navilytics. It will no longer be available to use. After your accounts expire on December 31, 2017, all your existing data will be erased. During this period, you may......

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26
Nov 2017

Are you making vertical video as part of your social video creation for business? If not then it’s time to flip video on its head (or at least turn your phone sideways a little). Vertical Video is here to stay and in this post we discuss why it’s popular and why you… // Read More The post Vertical Video: 6 Powerful Ways to Flip Social Video on its Head appeared first on Socially Sorted....

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22
Nov 2017

Twitter lists can be a powerful networking tool if you know how to use them. Before we get into that though, let’s start with an analogy. If you were invited to the biggest cocktail party in the world, what would you spend the majority of your time doing? Would you be shouting out the headlines to your latest blog posts? Walking up to random people telling them to check out your press release? Opening up your wallet and showing off your favorite cat GIFs? I’ll tell you what, that last bit would......

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22
Nov 2017

Content marketing is an essential technique that’s considered to bring in a huge return with a potentially low-tier budget. What’s so special about it? For one, content marketing can act as a backbone of all your marketing strategies, from paid campaigns to outbound strategies. Every marketing tactic is augmented to an audience with the help of content marketing. Thanks to content marketing, businesses have been able to increase their website reach, improve conversion rates, lead generation, and more. Even then, there have been common misconceptions that content marketing isn’t the best way......

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19
Nov 2017

Give everyone the full picture with Instagram Slideshow!   Learn how to share multiple image posts on Instagram to engage and connect with your audience.  In this post I share examples from businesses using Instagram Show effectively to engage and connect with their followers,… // Read More The post How to Use Instagram SlideShow: 10 Creative Ways to Stand Out appeared first on Socially Sorted....

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16
Nov 2017

We’re continuously evaluating how to best serve our developer community. To support this effort, we recently reviewed our product offerings to ensure our resources are focused on building and enhancing the solutions that create the most value for developers. As a result, some products will sunset in order for us to build new products for our developer community. These products are deprecated today, and the deprecation cycle will run for 90 days until 2/5/2018: * (https://developers.facebook.com/docs/app-invites): App Invites will no longer be supported starting with Facebook SDK version 4.28 and above.......

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14
Nov 2017

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. Read the following observations related to website data: Your website is turning your visitors away, and you don’t know why. You are experiencing low visitor engagement on your website. High bounce rate and low conversion rate are your major concerns. If you are facing any or all of the above challenges, you know that your conversion rate is lower than expected. This post can help you address these challenges and find a solution to overcome these.......

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13
Nov 2017

Customer behaviour and marketing data is becoming an increasingly important asset for marketers and decision makers. To understand the full consumer journey, and target the right audiences with a message that is relevant to each individual, is a challenge to many marketing teams. Joining offline and online data sources to be able to achieve omni-channel marketing, personalization and predictions often remains nothing but a dream. To help marketers solve these challenges, Outfox is proud to announce that we have teamed up with the Google Cloud team as a Google Cloud Partner. We......

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13
Nov 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other......

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12
Nov 2017

This is a guest post from Marcel Baumgartner, Data Analytics Expert at Nestlé S.A. Introduction Large publicly listed companies not only have external auditors who check the books, but often also a large community of internal auditors. These collaborators provide the company with a sufficient level of assurance in terms of adherence to internal and external rules and guidelines. This covers financial aspects (spend, invoices, investments, …), human resources (working time, payroll, …) but also production related aspects (e.g. food safety and quality). One of the strongest trends observed in internal auditing......

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11
Nov 2017

Tailwind Tribes just became your little secret for skyrocketing Pinterest reach and traffic to your blog.   In this post I share the one thing I believe you should be prioritising on Pinterest right now – Tailwind Tribes.  We’ll dive into what they are, how they… // Read More The post How To Easily Boost Pinterest Reach with Tailwind Tribes (For FREE) appeared first on Socially Sorted....

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