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Animation: China’s Rapid Transit Boom (1990 – 2020)

After decades of hyper-growth and worsening pollution, China has fully embraced rapid transit as a way to keep cities moving. By 2020, China aims to have 7,000 km (4,300 mi.) of rapid transit lines, more than five times what exists in the U.S. today. The following animation from Peter Dovak shows this rapid transit revolution playing out by year: MIND THE GAP In the above animation, there’s a distinct uptick …Read More

31 Fascinating Facts on the Early History of the U.S. Dollar

The Money Project is an ongoing collaboration between Visual Capitalist and Texas Precious Metals that seeks to use intuitive visualizations to explore the origins, nature, and use of money. Today, we all know the U.S. dollar as an iconic currency that is recognizable to people around the world. And while we’ve previously looked at the buying power of the U.S. dollar over time, as well as important events like the …Read More

Chart: The Coin Universe Keeps Expanding

Chart: The Coin Universe Keeps Expanding Bitcoin’s record year is just a part of the big story The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Bitcoin is the original cryptocurrency, and its meteoric rise has made it a mainstay of conversation for investors, media, and technologists alike. In fact, the innovation of the blockchain is changing entire markets, while causing ripples with central banks and …Read More

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about purchasing. “Ever since SaaS products emerged on the scene, they seem like they are constantly …Read More

What the Fidget Spinner Craze Can Teach You About Viral Marketing

Fidget spinners are a viral trend that’s taken the internet by storm. What started as a tool positioned to help children channel their nervous energy, fast became a popular toy at schools. Then adults got wind of them and now millions are being sold, countless variations have been manufactured, and these little spinners have achieved true viral status. The fidget spinner phenomenon has spawned over 5 million YouTube videos with 110,000 searches on Google a …Read More

Emerging Markets Are Not All Created Equal

For most investors, targeting foreign countries where there are high expectations for growth is a useful strategy. After all, in the United States, Canada, and Europe, economies are mostly growing at about 2% or less per year. And while these developed markets are less risky to invest in, finding value can be tricky. That’s why for many decades, investors have been allured by the fast growth of far-off economies. In …Read More

Outfox på Google Marketing Next i San Francisco

Den 23-24 maj arrangerades Google Marketing Next av Google i San Francisco. Drygt 1500 personer från företag och agencies var inbjudna från världen över för att höra om det senaste (och det kommande) inom digital marknadsföring, bland dessa även Outfox. Temat för konventet är lite som det låter: “What’s next?”, och hur behöver företag anpassa sig till en sådan verklighet? Det kommer röra sig om krävande utmaningar, men lika mycket …Read More

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help. The goal is to highlight some basic email campaigns that will …Read More

Solving the enterprise attribution challenge

On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing is working. To meet the needs of our largest advertisers, we’re also introducing an updated version of our enterprise attribution product, Google Attribution 360. Google Attribution …Read More

5 Low-Cost Guerrilla Marketing Tactics to Grow Your Business Offline

SEO, social media, email, advertising—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. Anything can become a potential marketing channel. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your brand in front of could-be customers by establishing your presence in the …Read More

How Nescafe’s Social Strategy Helps Bolster Its Status as a Leading Coffee Brand

Nestle was founded in 1948 in Switzerland, and since then it has never stopped growing. Forbes notes that the brand is worth $16.3 billion and it generated sales worth over $9 billion. How does Nestle maintain its edge in a competitive industry? In part through marketing strategies that focus on building bridges and fostering communication. […] The post How Nescafe’s Social Strategy Helps Bolster Its Status as a Leading Coffee …Read More

Experts are Hilariously Bad at Forecasting Solar Installations

For the latest data on the world’s energy markets, organizations such as the IEA (International Energy Agency) and the EIA (Energy Information Administration) are crucial sources. Every year, investors and entire industries rely on their reporting on energy supply and demand, as well as their forecasts going forward. However, these organizations tend to be better at some things than others. For example, in terms of summing up past and current …Read More

Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like this one is no easy feat. You have to pull out the drawers, crawl inside, …Read More

Tracking Forms Effectively in Google Analytics

Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s what we do. Think of the most important actions a customer can take on your website. Registering for a new account, making an inquiry about a product, filling out billing and shipping information – each of these vitally important actions are made through forms, which means: Optimizing those forms can …Read More

19 Business Expenses You Can Write Off

Not long after launching Loop Loft, Shopify seller Ryan Gruss saw his profits increase. But there was a catch. “We’d have a pretty profitable year, but then get nailed with taxes,” he says. “Looking back, we should have reinvested that money into the company.” Even though those tax hits hurt, they inspired Gruss to put some of profits towards expenses he could write off—in this case, marketing—and help turn Loop …Read More