Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself – here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for. 1. Cross Device Conversions In this day and age, people use multiple devices throughout the user journey before a purchase is made –......
#1 Tracking clicks on a link via Google Tag Manager #6 Tracking form fields #2 Tracking clicks on an image link #7 Tracking clicks on external links across a website (Exit Tracking) #3 Tracking clicks on a button #8 Video tracking via Google Tag Manager #4 Tracking clicks on the button which is embedded across website #9 Scroll tracking via Google Tag Manager #5 Tracking form submissions Before you Start Before you implement event tracking via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables’ of type: Pages, Clicks and Forms, so that they are......