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These Are the Countries Most (and Least) Prepared for Cyber Attacks

The stakes couldn’t be any higher in the global cybersecurity arena. From Russia’s alleged role in the DNC hacks to this month’s revealing Vault 7 leak of nearly 9,000 CIA documents, it should now be clear that keeping data safe is of paramount importance for any organization. Leaks and hacks are causing irreparable damage across the board – and it is now more essential than ever before for individuals, organizations, …Read More

What a Home Shopping Network Can Teach You About Conversions

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kinds of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies. One’s who’re grinding out, day-to-day, trying to get as many paying customers as possible. …Read More

Visualizing The World’s Deepest Oil Well

In the world’s deepest gold mine, workers will venture 2.5 miles (4 km) below the Earth’s surface to extract from a 30-inch (0.8m) wide vein of gold-rich ore. While these depths are impressive, mining is limited by the frailty of the human body. Going much deeper would be incredibly dangerous, as limitations such as heat, humidity, logistics, and potential seismic activity all become more intense. Luckily, the oil industry does …Read More

How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in product development and customer success. And it worked. In January 2015 our monthly customer account churn rate averaged 2.49% and in January 2017 averaged 2.1%, a 20% reduction. While a lower …Read More

Join us live on May 23, 2017 as we announce the latest Analytics, DoubleClick and Ads innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23, 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Google Analytics Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you …Read More

U.S. Military Personnel Deployments by Country

U.S. Military Personnel Deployments by Country 200k active troops overseas in 177 countries The Chart of the Week is a weekly Visual Capitalist feature on Fridays. There was no shortage of cuts proposed in Trump’s budget for 2018, which was released earlier this week. However, one of the few departments that did not receive a haircut was the Department of Defense. If the proposed budget ultimately passes in Congress, the …Read More

Why Your SaaS Sales Depend on Data More Than Ever

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market. As more companies emerge to claim their stake, …Read More

This Map Shows the Most Extreme Comparison of Population Density We’ve Seen

You may have heard that the majority of the world’s population actually lives within a relatively small circle that covers China, India, Japan, and other parts of Southeast Asia. That’s a pretty extreme example of population density – but here’s one that is even more impressive. It’s quite simple actually: it compares parts of the most expansive regions (Canada, Russia, non-coastal USA, Greenland, Australia, and others) with a tiny chunk …Read More

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS. You may have already known that, but the stats are impressive nonetheless: 4 …Read More

Two New Analytics Academy Courses and Year-Round Certification

For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include Google Tag Manager, Ecommerce and more. Today, we are introducing two new courses for Analytics …Read More

Top 10 Habits of Millionaires for Building Wealth

The Top 10 Habits of Millionaires for Building Wealth If building large amounts of wealth was easy, then almost anyone could do it. However, we know that only 6.4% of American adult population are millionaires, and the reality is that not all of those are self-made. What habits and practices helped this elite group in accumulating large amounts of wealth, and how can we apply these to our own careers …Read More

How Customer Engagement Silos are Holding You Back (And How to Fix It)

Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately crafting something you thought the customer would enjoy based on what your department had gathered about them. You may think that silos only exist in smaller companies – but …Read More

Happy 1st Birthday, Google Analytics 360 Suite! It’s an insights party, everyone’s invited

Time flies (and data mounts) when you’re having fun with measurement. One year ago today, we announced our enterprise suite of marketing measurement and analytics solutions, the Google Analytics 360 Suite. Today we wanted to reflect on this first year. Because, well, a lot has changed.  Where we started As marketers know, in today’s mobile-first world, people expect more from brands. They want questions answered quickly, and they want a …Read More

Graphene: The Game-Changing Material of the Future

Technology is only as good as the materials it is made from. Much of the modern information era would not be possible without silicon and Moore’s Law, and electric cars would be much less viable without recent advances in the material science behind lithium-ion batteries. That’s why graphene, a two-dimensional supermaterial made from carbon, is so exciting. It’s harder than diamonds, 300x stronger than steel, flexible, transparent, and a better …Read More

3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there’s another secret to push notification engagement that too often goes overlooked: emojis . This might come as a surprise, but hard …Read More