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Animation: China’s Rapid Transit Boom (1990 – 2020)

After decades of hyper-growth and worsening pollution, China has fully embraced rapid transit as a way to keep cities moving. By 2020, China aims to have 7,000 km (4,300 mi.) of rapid transit lines, more than five times what exists in the U.S. today. The following animation from Peter Dovak shows this rapid transit revolution playing out by year: MIND THE GAP In the above animation, there’s a distinct uptick …Read More

31 Fascinating Facts on the Early History of the U.S. Dollar

The Money Project is an ongoing collaboration between Visual Capitalist and Texas Precious Metals that seeks to use intuitive visualizations to explore the origins, nature, and use of money. Today, we all know the U.S. dollar as an iconic currency that is recognizable to people around the world. And while we’ve previously looked at the buying power of the U.S. dollar over time, as well as important events like the …Read More

Chart: The Coin Universe Keeps Expanding

Chart: The Coin Universe Keeps Expanding Bitcoin’s record year is just a part of the big story The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Bitcoin is the original cryptocurrency, and its meteoric rise has made it a mainstay of conversation for investors, media, and technologists alike. In fact, the innovation of the blockchain is changing entire markets, while causing ripples with central banks and …Read More

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about purchasing. “Ever since SaaS products emerged on the scene, they seem like they are constantly …Read More

Emerging Markets Are Not All Created Equal

For most investors, targeting foreign countries where there are high expectations for growth is a useful strategy. After all, in the United States, Canada, and Europe, economies are mostly growing at about 2% or less per year. And while these developed markets are less risky to invest in, finding value can be tricky. That’s why for many decades, investors have been allured by the fast growth of far-off economies. In …Read More

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help. The goal is to highlight some basic email campaigns that will …Read More

Solving the enterprise attribution challenge

On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing is working. To meet the needs of our largest advertisers, we’re also introducing an updated version of our enterprise attribution product, Google Attribution 360. Google Attribution …Read More

Experts are Hilariously Bad at Forecasting Solar Installations

For the latest data on the world’s energy markets, organizations such as the IEA (International Energy Agency) and the EIA (Energy Information Administration) are crucial sources. Every year, investors and entire industries rely on their reporting on energy supply and demand, as well as their forecasts going forward. However, these organizations tend to be better at some things than others. For example, in terms of summing up past and current …Read More

Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like this one is no easy feat. You have to pull out the drawers, crawl inside, …Read More

Tracking Forms Effectively in Google Analytics

Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s what we do. Think of the most important actions a customer can take on your website. Registering for a new account, making an inquiry about a product, filling out billing and shipping information – each of these vitally important actions are made through forms, which means: Optimizing those forms can …Read More

Google Optimize and Surveys 360 Join Forces with AdWords

Meet two new ways to understand and better serve your customers  Here’s good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks. Optimize is an A/B testing and personalization tool that makes it easy …Read More

11 Leadership Styles That Will Hurt Your Business

The starting place for developing an authentic leadership style is to make an extension of your best personality traits. For example, if someone is a hard worker that likes to get in the trenches, this can be a key differentiator in how they run a particular organization. Likewise, abilities such as thinking big or being able to articulate a clear vision can also translate well in growing a successful team. …Read More

Making marketing easier with new tools for productivity

This post originally appeared on the Inside AdWords blog. Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways. This morning at Google Marketing Next, we …Read More

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each …Read More

Bringing the speed of AMP to search & display ads

This post originally appeared on the Inside AdWords blog. Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since …Read More