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Infographic: Emissions Change Starts at the Top

Emissions Change Starts at Top Some of the largest companies in America are also those leading the charge toward a more sustainable future, according to a joint report by Calvert Research, WWF, CDP, and Ceres. Today’s infographic comes from Fortune’s Nicolas Rapp, who used this data to visualize the CO2 emissions saved by 56 of the Fortune top 100 firms. In the graphic, each company’s CO2 savings are represented by …Read More

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands across a wide range of industries. In addition to the examples, you’ll also get invaluable …Read More

An Introduction to Algorithms

In the modern world, algorithms do much of the digital heavy lifting. Algorithms control the inner-workings of everything from particle accelerators to stock markets. They determine the news you see, what search results you get, how computers learn, and what gets recommended to you on Netflix or Amazon. In short, society couldn’t function as-is without algorithms – and as we lean on them to run more things, it becomes more …Read More

Animated Map: The 20 Most Populous Cities in the World by 2100

Animated Map: The Most Populous Cities in the World In Africa Alone, 13 Cities Will Pass NYC in Size The Chart of the Week is a weekly Visual Capitalist feature on Fridays. If you look at a modern map of the world’s most populous cities, you’ll notice that they are quite evenly distributed around the globe. Metropolises like Moscow, New York, Tokyo, Cairo, or Rio de Janeiro are spread apart …Read More

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising …Read More

The Most Important Invention From Every U.S. State

In almost 250 years of history, the U.S. has been responsible for many inventions that have made a considerable impact on the world. Everyone knows about the big ones, like the internet, the airplane, or the credit card, but there are literally thousands of other interesting inventions that fly under the radar. These advancements in technology have come from every corner of the country, and it’s worth knowing some of …Read More

How Copper Riches Helped Shape Chile’s Economic Story

Although Chile has always been noted for its abundant mineral wealth, the country was actually not a notable copper producer even at the beginning of the 20th century. In 1907, for example, the United States was able to produce nearly 14X as much copper as Chile. The reality was that shortages in capital, organization, and water kept the country’s massive, low-grade deposits from being developed at any significant scale. The …Read More

Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest of your site’s content. A landing page is a destination. It’s where you want visitors …Read More

The Jeff Bezos Empire in One Giant Chart

The Jeff Bezos Empire in One Giant Chart With a fortune largely tied to his 78.9 million shares of Amazon, the net worth of Jeff Bezos continues to be on the rise. Just days ago, Amazon shares reached all-time highs after the company’s ambitious acquisition of Whole Foods. This puts Bezos just $4 billion away from displacing Bill Gates as the world’s number one billionaire – and if the stock …Read More

5 User Engagement Strategies for SaaS Product Marketers

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor. “Once people start using your product, SaaS …Read More

What Happens To Trading During a Market Crash?

It’s hard to predict when a stock market crash will occur, so the best defense is to be prepared. Today’s infographic comes to us from StocksToTrade.com, and it explains what happens when a large enough drop in the market triggers a “circuit breaker”, or a temporary halt in trading. These temporary halts in trading, or “circuit breakers”, are measures approved by the SEC to calm down markets in the event …Read More

How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the Experience

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session. Outfit dilemma hit former Saatchi & Saatchi art director, Matilda Kahl, too. After arriving late to an important Monday morning …Read More

Revamping Your App Analytics Workflows

Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in their analytics workflows that are naturally flawed. The solution is out there, and you might have missed it. The flaw, and a fairly big one at that, is in the fact that app analytics pros sometimes focus solely on quantitative analytics to optimize their apps. Don’t take this the wrong …Read More

Identifying and Mitigating Churn With Customer Engagement Automation

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate churn. But to create customers for life, you’ll need to keep them engaged with your …Read More

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must …Read More