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Google Analytics 360 + Salesforce: A Powerful Combination

We often hear from marketers how challenging it is to piece together online and offline customer interactions in order to see a complete view of a customer’s journey. That’s why we’re excited to share that Google and Salesforce are working together to seamlessly connect sales, marketing and advertising data for the first time, giving you the full view of what’s working and what isn’t as customers engage with your ads, …Read More

Visualizing Household Income Distribution in the U.S. by State

Each state in the U.S. is unique, with different economic prospects and opportunities available to its residents. For example, in a state such as New York, there is a surplus of high-paying jobs available in tech and finance sectors. Meanwhile, in places like North Dakota and Alaska, there is an incredible endowment of natural resources that help create opportunity for the people living there. Household Income by State Today’s visualization …Read More

Visualizing the Trillion-Fold Increase in Computing Power

On July 20, 1969, millions of people received an inspirational jolt from watching two brave astronauts take humankind’s first steps on the moon. Rightly so, those astronauts, Neil Armstrong and Buzz Aldrin, are now household names to many – however, their Apollo Guidance Computer (AGC) remains the unsung hero that made their moon landing possible in the first place. With processing power equivalent to a pair of Nintendo consoles, the …Read More

35 Chinese Cities With Economies as Big as Countries

35 Chinese Cities With Economies As Big as Countries The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Gaining perspective on China’s monstrous economy isn’t always the easiest thing to do. With 1.4 billion people and the third-largest geographical area, the country is a vast place to begin with. Add in explosive economic growth, a market-oriented but Communist government, a longstanding and complex cultural history, and …Read More

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up. …Read More

Open Source Community Connectors for Data Studio

More than six hundred developers have signed up for developer access to Data Studio Community Connectors since the Developer Launch. Community Connectors give developers an opportunity to come up with innovative solutions for data access and broaden the scope of data sources users can connect to. Based on community feedback, we recognized that many of you are looking to share your work on connectors with the community. Also, developers are …Read More

The Richest Person on Each Continent

The Richest Person on Each Continent With a stock price surge of 13% after Amazon’s most recent quarterly filing, Wall Street analysts were reportedly “shocked” by the company’s rapid growth. The e-commerce juggernaut beat both quarterly revenue and earnings forecasts, and continues to trailblaze with a 34% revenue growth rate. This boded well for the net worth of Amazon founder Jeff Bezos, which fluctuates wildly based on Amazon stock price …Read More

The Two High-Growth Sectors That Could Outperform Tech

Over recent years, there has been no bigger opportunity for investors than technology. The FAANG stocks alone have gained over $1 trillion in market capitalization since 2014 – and these stocks, along with other tech movers and shakers, have helped propel indices to constant new highs. Growing Competition While tech shows no signs of letting up on its dominance over markets, investors should know about two other multi-billion dollar sectors …Read More

How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, …Read More

How Billionaire Investors Hedge Against Geopolitical Black Swans

Investors must always be comfortable with the idea that the market bears risk. Sometimes this risk flies under the radar and isn’t as pronounced as it probably should be. However, in other cases, the topic of risk can catapult to the forefront of discussion. There can be specific events or signals unfolding that give investors the jitters – and during these times, investors will make adjustments to their portfolios to …Read More

Real World Growth Hacking: A Guide to Getting Customers for the Unfunded

“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. Immediately you should see red flags. Instantly you should be put off. It’s not just …Read More

Nickel: The Secret Driver of the Battery Revolution

Nickel: The Secret Driver of the Battery Revolution Commodity markets are being turned upside down by the EV revolution. But while lithium and cobalt deservedly get a lot of the press, there is another metal that will also be changed forever by increasing penetration rates of EVs in the automobile market: nickel. Today’s infographic comes to us from North American Nickel and it dives into nickel’s rapidly increasing role in …Read More

Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 This was a spectacular feat on several …Read More

Commuters and Computers: Mapping U.S. Megaregions

Commuters and Computers: Mapping U.S. Megaregions From California’s Bay Area to the highly-integrated Great Lakes Economy, megaregions are a dominating aspect of human geography and commerce. It should be no surprise then, that 85% of corporate head offices in the US and Canada are overwhelmingly concentrated in the core cities of great megaregions. We tend to think of cities as individual economic units, but as they expand outward and bleed …Read More

$63 Trillion of World Debt in One Visualization

Enjoy this graphic? You can also find it in our new infographic book – pre-order it today! $63 Trillion of World Debt in One Visualization If you add up all the money that national governments have borrowed, it tallies to a hefty $63 trillion. In an ideal situation, governments are just borrowing this money to cover short-term budget deficits or to finance mission critical projects. However, around the globe, countries …Read More