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Ecommerce & Conversion

The Right Way to Monetize a Blog (With Lessons From Wait But Why)

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage your work. In many ways, creators still need patrons to support their work today. But the “patron” now consists of the many people that make up a creator’s audience—their biggest fans. YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—are in an amazing position to …Read More

The Right Way to Monetize a Blog (With Lessons From Wait But Why)

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage your work. In many ways, creators still need patrons to support their work today. But the “patron” now consists of the many people that make up a creator’s audience—their biggest fans. YouTubers, writers, cartoonists, musicians, artists—creators of all kinds—are in an amazing position to …Read More

Examples of Referral Programs Being Accelerated By Influencer Marketing

‘Influencer marketing’ has been all the rage lately, becausee it’s remarkably effective. According to a Tomoson poll, businesses are making $6.50 for every $1 spent on influencer marketing. Bloggers, YouTubers, Instagrammers… there are people who now make a living just posting things online for other people to consume. And they have some massive audiences. There are all […] The post Examples of Referral Programs Being Accelerated By Influencer Marketing appeared first on …Read More

How to Improve Your Ecommerce Store’s User Experience (and Pay Less to Sell More)

Evan Williams, co-founder of Twitter, once said, “UX is everything. It always has been, but it’s undervalued and underinvested in.” Ecommerce UX is no different. Stores pour thousands into Facebook ads, into product research, into design. Yet, UX goes undervalued and underinvested in. It’s a big problem. One that affects your visitors, your customers, your profits. One that affects you. Because if you’re not optimizing your ecommerce UX yet, know …Read More

How to Get More Subscribers on YouTube: 8 Tips to Grow Your Following

YouTube sees 1 billion active viewers every month—that’s almost 1/7th of the world’s population. As the owner of a YouTube channel, capturing some of those viewers as subscribers is how you grow your audience for the long-term. But increasing your subscriber count on YouTube isn’t enough. You want engaged subscribers who will watch, share, and engage with your videos as you continue to create them. Whether you’re using your YouTube channel to market …Read More

How Dior Dominated the Luxury Industry And Achieved a Valuation of $42.7 Billion

Dior is  worth $42.7 billion! It is also ranked as the 14th most valuable brand in the world. How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. 1. Promoted its Classic Designs Through Exhibitions Dior is known for its ambitious exhibitions. The brand […] The post How Dior Dominated the Luxury Industry And Achieved a Valuation of $42.7 …Read More

12 Things to Sell on Shopify (Other than Physical Products)

  When you think of Shopify, what initially comes to mind? Whether it’s dropshipping t-shirt businesses or maker shops, you’re likely thinking about physical products—small businesses creating and curating goods to sell in store or ship around the world. But when we say “product”, we’re talking about more than just tangible things. Many merchants are using Shopify in creative ways to sell, well, pretty much anything and everything else. Experiences, …Read More

How Kula Partners Followed A Structured Conversion Optimization Process Using VWO

The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO …Read More

Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman

Buzzfeed is a social news and entertainment company, one of the largest publishers on the planet with over 200 million readers and data-driven content that always seems to go viral. In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed’s Product Labs, exploring the future of commerce for the media giant. This episode will take you behind the scenes of the new Buzzfeed Channel to unpack …Read More

4 Principles to Consider When Designing Your Ecommerce Logo for Better Conversions

Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few …Read More

26 Of The Best Shopify Experts Who Can Level Up Your Store

Are you struggling with your Shopify store? Need some help setting it up, designing it or running marketing campaigns? Don’t worry. In this post, we’ve compiled a huge list of experts who know the platform inside-out. They eat, sleep and breathe Shopify, and will be able to solve your problems in a jiffy. (and yes, […] The post 26 Of The Best Shopify Experts Who Can Level Up Your Store appeared …Read More

Introducing the BuzzFeed Channel for Shopify

Shopify is partnering with BuzzFeed to make it easy to showcase your products to BuzzFeed’s editors. The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content. With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales. …Read More

What Raising Kids Taught 9 Entrepreneur Dads About Work-Life Balance

My father spent 40 years in the Air Force, but underneath the crew cut and the crisp uniform was a goofball, a wayward beard, a creative soul. He didn’t get to pursue his artist dreams. His was a path chosen out of necessity, and the sacrifice opened every door for me. While I ignored most of my parents’ rules and advice, one thing he said stuck with me always: “Do what …Read More

How to Build Your Own Brand From Scratch in 7 Steps

Building a brand from the ground up that stands out is no easy task. “What should it look like?” “How should it make people feel?” “Will it resonate with my target audience?” These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. Whether you’ve got nothing but a business idea or want to …Read More

17 Catchy Referral Slogans You Can Use To Promote Your Referral Program

More than a few people come to our blog looking for referral slogans. What are referral slogans? Referral slogans catchphrases that you can use when encouraging your customers to refer their friends to you. You can use these in your referral emails, on your website, in your marketing emails, and pretty much in any scenario where you’d […] The post 17 Catchy Referral Slogans You Can Use To Promote Your Referral Program …Read More