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Ecommerce & Conversion

How to Make Money on YouTube: The Creator’s Guide to Monetizing a Vlog

YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise …Read More

17 Best Online Photo Editor Softwares and Apps (Free and Paid)

Good product photography enhances the perceived value of your products and increases the credibility of your store. That’s why we have put together not only key tools and resources for beautiful DIY product photography, but also a step-by-step guide to every aspect of the shoot. This post focuses on one more crucial aspect of product photography: online photo editing. Because no matter how well you shoot your photos, there are …Read More

How This Indie Game Made 60% of Its Annual Merch Revenue in 30 Days

Games are more than just a pastime or even pieces of interactive art. They’re entire worlds that are built for us to visit, that are able to pull us back from time to time, that still cross our minds even as we go about our lives. It’s these worlds that Snowman—a development studio based in Toronto— believes in building, and it’s become the basis for many of the decisions they’ve …Read More

Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry [Data]

Earlier this year, we embarked on a mission to improve our ecommerce blog. We sent out a 23-question reader survey to better understand who reads our blog, what they’re struggling with the most, and how we can help. We received 1,988 responses from some of our most active blog subscribers. Of course, we’re hard at work putting all of that data to good use, but we thought we’d share some …Read More

25 OptiMonk Clients Share Their #1 Tip on Using Onsite Retargeting & More…

Whether you’ve had a website for 3 months or 3 years, it’s never-ending work. You always want to be more efficient, be more successful and get more conversions. According to the latest ecommerce stats, 97% of visitors leave the average website without buying. Onsite retargeting is a great way to save these visitors without having to be a technical or marketing guru. But wouldn’t it be great to know the …Read More

Meet the Winners of Shopify’s Build a BIGGER Business With Tony Robbins

For the past 7 years, Shopify has worked to inspire, motivate, and push budding entrepreneurs to fulfill their highest potential through our Build a Business competition. But in 2017, we partnered with Tony Robbins to see what would happen if we encouraged existing, later-stage businesses to push even further and grow even BIGGER. “The opportunity to support more entrepreneurs is really what inspired us to create Build a BIGGER Business,” said Harley Finkelstein, …Read More

Announcing The New Version Of VWO: World’s First And Only Platform For Conversion Optimization

I’m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to be long but exciting. When VWO was launched 7 years ago, we changed the way marketers did A/B testing by making it stupidly simple to set up and launch A/B tests. We cut down on the time and effort required …Read More

A Step-by-Step Process to Curate Viral Content for Instagram and Facebook

You don’t need to create all the content you share online. In fact, content curation—finding and sharing third party content—is a must for growing and maintaining an engaging social media presence. In this episode of Shopify Masters, you’ll learn from Audrey Castonguay of Wholesome Culture about the  process she uses to find and repurpose viral content for her Facebook and Instagram profiles.   When people tag their friends…then I think it’s …Read More

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […] The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first …Read More

Food Photography 101: How to Take Perfect Pictures of Your Food

Checking your Instagram or Facebook feed, you’re almost certain to see a constant barrage of food pictures scrolling by like images in a slot machine. Everyone from world leaders to celebrities to your Aunt Mabel seems to be posting snapshots of the latest, most scrumptious treats they’re about to consume. While these decadent pics of juicy burgers and colorful cakes might seem frivolous to some—great food photography is essential for …Read More

How to Conduct a SWOT Analysis (With 6+ Examples)

Running a business is hard work. With so many different things pulling at your attention, it’s easy to get caught up in the minutia at the expense of the big picture. The only way to make sure your business sticks around for the long haul is to periodically step back and look at things from a broader perspective. That’s where SWOT analysis comes in. A SWOT analysis will push you to …Read More

Why Product Packaging Design Is an Investment, Not an Expense

Your product’s packaging is part of the first impression it makes, whether customers find it online or on shelves. It helps your products sell themselves.  On this episode of Shopify Masters, you’ll learn about an entrepreneur who invested heavily in her packaging design and the steps she took to avoid common packaging mistakes. Patrice Mousseau is the founder of Satya: fragrance-free, Health Canada approved, certified organic, anti-inflammatory balm for eczema relief. Design is …Read More

New Features, New Categories: Selling on Amazon with Shopify Just Got Easier

With the Amazon sales channel, you can sell on the world’s largest online marketplace simply and conveniently through Shopify. Since the channel’s launch, U.S. Shopify store owners have made millions in sales and fulfilled tens of thousands of Amazon orders with Shopify, making it one of the fastest growing sales channels. Today, we’re announcing the ability to create listings in seven new product categories directly from Shopify, and support for …Read More

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […] The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first …Read More

34 Time Management Tips for Busy Entrepreneurs (by Experts)

Effective time management is important for anyone but it’s absolutely crucial for entrepreneurs. Because entrepreneurs are ultimately responsible for every aspect of their business, allocating the right amount of time to the right tasks is critical to keeping your business running smoothly. Free Reading List: Productivity Articles Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles. Get the free reading …Read More