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From the Pen of Industry Experts

What industry Experts says captured from their blogs

Google Optimize finns nu tillgängligt gratis – för alla!

Såväl Optimize och Optimize 360 är nu ute ur beta. Nu är dessutom Optimize (gratisversionen) tillgänglig för alla! Börja använda Optimize redan nu. För att se skillnaden mellan Optimize och Optimize 360, kolla in denna tabell. Det fina med Optimize 360 är att det är ett ypperligt komplement om du redan har Analytics 360. Vi skrev om lanseringen av Optimize 360 som beta för ett drygt år sedan. Kontakta oss …Read More

Outfox på Superweek i Ungern

Intervju med Joni Lindgren, Conversion specialist, som tillsammans med två andra Outfoxare (Johan Johansson och Sonja Blaus) åkte iväg till Superweek i Ungern i början av februari 2017. Joni, vad hade du hört om Superweek? – Att det var en veckas konferens på ett hotell med riktigt bra talare högt uppe på en bergstopp. Varför kände du att du ville åka i år? – Vi funderade först på Jamaica, där Superweek höll till …Read More

11 Tips for Improving Customer Experience and Driving Conversions

Struggling to drive conversions?  The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that you don’t have to make sweeping changes to drive better results. Many times even small changes and little bit process can lead to happy customers and big impacts. In this post I have complied 11 tips that you can use today. If you need help …Read More

What Could Big Data Mean for Debt Management?

This is a guest post from Yaakov Smith. Big data is changing the way the financial world handles client interaction. No matter what sector data analytics are employed in (IT, marketing, sales etc.), its implications are leading to a new wave of Business Intelligence (BI). Any company that uses analytics on a daily basis will understand the ability of big data to transform customer relations and optimize management processes. In …Read More

Watch Full Movie Brimstone(2017)

Watch Full Movie Brimstone (2017), Free Download Full Movie Brimstone (2017) Online , Brimstone (2017) English Subtitles , Free Streaming Movie Brimstone (2017). Watch Movie Online Brimstone (2017) Free Online Streaming and Download HD Quality Quality : HD Title : Brimstone Release : 2017-01-12. Language : English. Runtime : 148 min. Genre : Mystery, Thriller, Western. Stars : Guy Pearce, Dakota Fanning, Carice van Houten, Kit Harington, Emilia Jones, Paul …Read More

Outfox & The Digital Analytics Maturity Model

Min kollega Johan är en stor vän av The Digital Analytics Maturity Model. Nu när Outfox jobbar nära dess upphovsmakare sedan en längre tid passade det bra att ställa några frågor till Johan. Johan, vad innebär det att Outfox är ett av det fåtal konsultbolag i hela världen som jobbar med The Digital Analytics Maturity Model? För det första är jag så stolt att jag kan spricka! Vi på Outfox …Read More

Glad Lucia! Nu skänker vi lite ljus!

Vi har det bra. Många får julklappar som de inte uppskattar och som ska bytas ut i mellandagsrean. Istället för att dela ut julklappar vill Outfox därför ge något till de barn, både lokalt och globalt, som har det svårt. Därför får Love Nepal och Min Stora Dag dela på 60 000 kr. Tusentals barn i Sverige har svåra sjukdomar och diagnoser. Många tillfrisknar aldrig helt och lever med en …Read More

2 A/B Testing Lessons Learned from Amazon Video

It is no secret that Amazon is a data driven organization.  The culture of testing is ingrained into pretty much everything Amazon does. However, a company like Amazon also makes mistake as I learned from my recent experience with Amazon Videos. I have two Amazon Fire TV Sticks, one attached to each TV that I have. Both are tied to the same Amazon account.  Using my Amazon Video account, I …Read More

Data Science Book Review: Forecasting

While working on forecasting (understand “time series analysis”) I found several interesting and state of the art articles from Rob J. Hyndman. He is the co-author, with George Athanasopoulos of Forecasting: Principles and Practice. This is an excellent concise and comprehensive text explaining concepts behind forecasting, common algorithms and how to implement them in R (for a business view of forecasting, I advise Future Ready). The book presents key concepts …Read More

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Asimov, Psychohistory and Predictive Analytics

“You don’t need to predict the future. Just choose a future — a good future, a useful future — and make the kind of prediction that will alter human emotions and reactions in such a way that the future you predicted will be brought about. Better to make a good future than predict a bad one.” Isaac Asimov, Prelude to Foundation If you like hard science fiction with stories that …Read More