How to do effective marketing using whatsapp business ?

How to do effective marketing using whatsapp business ?

Why WhatsApp Marketing

WhatsApp has 1.2 billion monthly active users around the world.  It is the most popular alternative to SMS in 109 countries, or 55.6 percent of the world. It is first touch point of internet users.

What is WhatsApp Business ?

WhatsApp business is a separate app designed for use by small businesses to more easily connect with customers. For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers.

How to Start with ?

  1. You have to download and install the app  .
  2. You have to Verify your number, remember if use your existing number then all of your contacts will map with the FB business.
  3. Create your Business Profile.
  4. Create and Import your contacts.
  5. Start chatting with you prospects and clients.

How to do Effective Marketing using Whatsapp for Business?

Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach.

While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy alongside your general messaging app marketing strategy.

There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user.

Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage.

Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key.

Not surprisingly, some of the best examples of effective WhatsApp campaigns hail from regions with the highest penetration, including South America. Here are some case studies of brands who have made an impact using WhatsApp for marketing.

Create a brand persona to chat with users and build buzz

When Absolut Vodka launched their Limited Edition Absolut Unique bottle collection in Argentina WhatsApp was a natural place to try and build buzz, since 84 percent of the country’s mobile phone users were on the app at the time.

For the launch they decided to host a very exclusive party. The catch? There were only two invitations available to the public. Anyone wanting to win these tickets had to use WhatsApp to contact an imaginary bouncer named Sven and convince him to let them go.

The campaign generated over 1,000 unique images, videos, and audio messages people created to convince Sven, and built buzz in the community.

Offer one-on-one help to inspire new uses for a product

Hellmann’s in Brazil wanted to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. So they invited visitors to their website to submit their phone numbers along with a picture of the contents of their refrigerator. They were then connected through WhatsApp with real chefs, who came up with a recipe using Hellmann’s and the other ingredients in their fridge. The chefs even taught the users how to cook the meal through pictures, videos, and other WhatsApp features.

The results? A total of 13,000 participants spent an average of 65 minutes interacting with the brand, and 99.5 percent of them approved of the service. The brand was so happy with the results from the Brazilian campaign, they rolled it out to Argentina, Chile, Uruguay and Paraguay.

Thanks  to https://blog.hootsuite.com/whatsapp-marketing/

 

 

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