Blog


07
Dec 2017

“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out: How can you transition from your current role into marketing? What should you focus......

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06
Dec 2017

In September, we released an early version of the (http://onnx.ai/) **(ONNX)** with a call to the community to join us and help create an open, flexible standard to enable deep learning frameworks and tools to interoperate. Today **Facebook, AWS, and Microsoft** are excited to announce that with the support of the community and new partners the first version of ONNX is now production-ready. With ONNX, we are working to create an AI ecosystem that gives developers the freedom to innovate by providing the ability to combine tools and......

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04
Dec 2017

By Julia Smekalina, News Partnerships In October, Quartz launched a new edition called Quartz At Work. It’s directed toward business professionals who are looking to be better managers, build a career, and stay up-to-date with the latest research and trends around what it means to thrive in the modern workplace. When it came to building a presence on Facebook, Quartz At Work decided to launch as a closed Facebook Group, rather than a Page. The group is called Manage It: A Community for Managers by Quartz At Work, and it has become......

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03
Dec 2017

The Holidays are coming and it’s time to create easy Christmas Images for your social media marketing on Facebook and Instagram.    In this post I share 12 Days of Christmas Images – 12 easy Christmas images you can create that are specially designed for engaging… // Read More The post 12 Easy Christmas Images For More Engagement In The Holidays appeared first on Socially Sorted....

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01
Dec 2017

These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge.  Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how to write SQL on their own so that they are not dependent on IT. No SQL means no data and no data means no insights. This course is......

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30
Nov 2017

By Beth Loyd and Josh Mabry, News Partnerships Local journalists across the country use Facebook Live to break news, give people a behind-the-scenes look at the stories that matter most to their community, and deepen relationships with their audience. We talked with a few reporters from stations in North Carolina, Texas, Florida, and Tennessee that have had recent success with Facebook Live to see how they’re using the storytelling tool, and what advice they’d pass along to other reporters. Kristen Hampton, WBTV Charlotte, North Carolina Kristen Hampton, a reporter who hosts a......

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29
Nov 2017

Like everything else, there is a perfect timing to start with your CRO process. Rush in without a good understanding and you might just be burning your money for no good. It is true that finding that “Perfect Moment” for yourself is tough. And it’s tougher to be in that moment and still not know how to start with the Conversion Optimization process. A few years back, the focus of online marketing was merely increasing the traffic. But at that time, the traffic was easy to acquire. In the 90s, when SEO......

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28
Nov 2017

We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics. In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms......

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28
Nov 2017

Is it easy to boost travel website booking? Let’s face it—conversions do not come easy for travel websites. On an average, more than 95% traffic on travel websites leave without purchasing anything, almost on a whim. Most of the time, the reasons behind it are lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms, and massive personalization. All these factors make travel eCommerce as one of the trickiest online businesses. If your website has also been seeing a similar trend, then you are not alone. But you can always improve......

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27
Nov 2017

With the launch of the New Conversion Optimization Platform by VWO, Navilytics’s visitor analytics features have been integrated into VWO Analyze Capability. Due to this Navilytics will cease operations after December 31, 2017.  Here is a detailed overview of the announcement and how it affects you: After December 31, 2017, your account with Navilytics will automatically expire and you would lose access to Navilytics. It will no longer be available to use. After your accounts expire on December 31, 2017, all your existing data will be erased. During this period, you may......

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26
Nov 2017

Are you making vertical video as part of your social video creation for business? If not then it’s time to flip video on its head (or at least turn your phone sideways a little). Vertical Video is here to stay and in this post we discuss why it’s popular and why you… // Read More The post Vertical Video: 6 Powerful Ways to Flip Social Video on its Head appeared first on Socially Sorted....

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22
Nov 2017

Twitter lists can be a powerful networking tool if you know how to use them. Before we get into that though, let’s start with an analogy. If you were invited to the biggest cocktail party in the world, what would you spend the majority of your time doing? Would you be shouting out the headlines to your latest blog posts? Walking up to random people telling them to check out your press release? Opening up your wallet and showing off your favorite cat GIFs? I’ll tell you what, that last bit would......

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22
Nov 2017

Content marketing is an essential technique that’s considered to bring in a huge return with a potentially low-tier budget. What’s so special about it? For one, content marketing can act as a backbone of all your marketing strategies, from paid campaigns to outbound strategies. Every marketing tactic is augmented to an audience with the help of content marketing. Thanks to content marketing, businesses have been able to increase their website reach, improve conversion rates, lead generation, and more. Even then, there have been common misconceptions that content marketing isn’t the best way......

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19
Nov 2017

Give everyone the full picture with Instagram Slideshow!   Learn how to share multiple image posts on Instagram to engage and connect with your audience.  In this post I share examples from businesses using Instagram Show effectively to engage and connect with their followers,… // Read More The post How to Use Instagram SlideShow: 10 Creative Ways to Stand Out appeared first on Socially Sorted....

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16
Nov 2017

We’re continuously evaluating how to best serve our developer community. To support this effort, we recently reviewed our product offerings to ensure our resources are focused on building and enhancing the solutions that create the most value for developers. As a result, some products will sunset in order for us to build new products for our developer community. These products are deprecated today, and the deprecation cycle will run for 90 days until 2/5/2018: * (https://developers.facebook.com/docs/app-invites): App Invites will no longer be supported starting with Facebook SDK version 4.28 and above.......

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