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What It’s Like to Build a Luxury Brand (Without the Luxury of Time or Money)

Luxury brands—like Rolex, Gucci, BMW—net higher prices by focusing on the smaller, wealthier portion of their markets. But these brands usually come with long histories to back up their reputations as symbols of wealth. So how do you build a luxury brand from the ground up—without the luxury of a large sum of money or established reputation to start?  On this episode of Shopify Masters, you’ll hear from Roman Khan and Jennifer …Read More

Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple. But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult. Whether you’re an established business, or you’re just getting started, it’s never too soon to let people know about your product. Choosing the best outlet to promote your business is only half the battle. We’re going to look at some of the most …Read More

The Beginner’s Guide to Advertising on Instagram

Instagram now has more than 600 million users. That’s a big audience. For comparison, Twitter only has 313 million monthly active users. But it’s not the size of Instagram’s user base that makes it such an enticing marketing channel—it’s the level of engagement that brands get on the platform. Free Webinar! How to build a huge audience on Instagram and monetize it! Download webinar If you’ve ever posted anything on social …Read More

How Overtone Brought an Existing Solution to a Market That Didn’t Know About It (Yet)

Entrepreneurship—both by definition and in its execution—is about solving problems. But you don’t necessarily need to invent the solution to whatever problem you’re solving. You just need to bring it to market and make it accessible to the people who need it. Liora Dudar and Maegan Scarlett are the founders of Overtone, conditioners that keep your fantasy-colored hair looking as bright on day 60 as it did on day 1. …Read More

[CASE STUDY] How HostAdvice achieved 340% Increase in Sales Using Onsite Retargeting?

HostAdvice was more than successful using OptiMonk for their Onsite Retargeting campaign. By targeting the right audience at the right time with redirect popups, the number of visitors who made a purchase increased significantly. In this case study, you’ll see how HostAdvice boosted their sales of their top advertiser with a high conversion rate, all by using Onsite Retargeting. With the immense growth of online business and work, companies are striving to …Read More

How to Start an Online Food Business: The Ultimate Guide

When Bob McClure wanted to level up his family pickle business, he found shared commercial space in a tofu factory. The healthy bacteria in the air—caused by the fermentation process of the tofu—began to ferment their first batch of pickles and everything needed to be scrapped. In every new business, there are hard lessons to be learned, each industry with its own unique complications and legal considerations. The food business, …Read More

First CRO Certification Course in Italy – An Initiative Supported by VWO

How can you learn Conversion Rate Optimization in a way that you can apply it easily to any project?  How can you make a low performing website to a highly remunerative one without redesigning it from scratch? Those are just two of the questions that Luca Catania, Director of Madri Internet Marketing & Head of Marketing of Catchi, answered during the First Certification CRO certification Course in Italy supported by …Read More

These Are the Countries Most (and Least) Prepared for Cyber Attacks

The stakes couldn’t be any higher in the global cybersecurity arena. From Russia’s alleged role in the DNC hacks to this month’s revealing Vault 7 leak of nearly 9,000 CIA documents, it should now be clear that keeping data safe is of paramount importance for any organization. Leaks and hacks are causing irreparable damage across the board – and it is now more essential than ever before for individuals, organizations, …Read More

What a Home Shopping Network Can Teach You About Conversions

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kinds of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies. One’s who’re grinding out, day-to-day, trying to get as many paying customers as possible. …Read More

Finding Your Fanbase: How UI Stencils Speaks to Software Builders

A fanbase is a small-but-passionate group of your kind of people. They tend to share similar beliefs, experiences, and, in the case of UI Stencils, professions. Jay Dokken is the founder of UI Stencils, tools and accessories for software planning and design. In this episode of Shopify Masters, you’ll learn how having a dedicated tribe helped earn sales from the onset of his business. Listen to Shopify Masters below… Download Shopify …Read More