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How Kula Partners Followed A Structured Conversion Optimization Process Using VWO

The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. Kula Partners is one such agency that has actively practiced and advocated a structured CRO …Read More

The Jeff Bezos Empire in One Giant Chart

The Jeff Bezos Empire in One Giant Chart With a fortune largely tied to his 78.9 million shares of Amazon, the net worth of Jeff Bezos continues to be on the rise. Just days ago, Amazon shares reached all-time highs after the company’s ambitious acquisition of Whole Foods. This puts Bezos just $4 billion away from displacing Bill Gates as the world’s number one billionaire – and if the stock …Read More

5 User Engagement Strategies for SaaS Product Marketers

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor. “Once people start using your product, SaaS …Read More

Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman

Buzzfeed is a social news and entertainment company, one of the largest publishers on the planet with over 200 million readers and data-driven content that always seems to go viral. In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed’s Product Labs, exploring the future of commerce for the media giant. This episode will take you behind the scenes of the new Buzzfeed Channel to unpack …Read More

4 Principles to Consider When Designing Your Ecommerce Logo for Better Conversions

Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few …Read More

26 Of The Best Shopify Experts Who Can Level Up Your Store

Are you struggling with your Shopify store? Need some help setting it up, designing it or running marketing campaigns? Don’t worry. In this post, we’ve compiled a huge list of experts who know the platform inside-out. They eat, sleep and breathe Shopify, and will be able to solve your problems in a jiffy. (and yes, […] The post 26 Of The Best Shopify Experts Who Can Level Up Your Store appeared …Read More

What Happens To Trading During a Market Crash?

It’s hard to predict when a stock market crash will occur, so the best defense is to be prepared. Today’s infographic comes to us from StocksToTrade.com, and it explains what happens when a large enough drop in the market triggers a “circuit breaker”, or a temporary halt in trading. These temporary halts in trading, or “circuit breakers”, are measures approved by the SEC to calm down markets in the event …Read More

How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the Experience

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session. Outfit dilemma hit former Saatchi & Saatchi art director, Matilda Kahl, too. After arriving late to an important Monday morning …Read More

Introducing the BuzzFeed Channel for Shopify

Shopify is partnering with BuzzFeed to make it easy to showcase your products to BuzzFeed’s editors. The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content. With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales. …Read More

Revamping Your App Analytics Workflows

Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in their analytics workflows that are naturally flawed. The solution is out there, and you might have missed it. The flaw, and a fairly big one at that, is in the fact that app analytics pros sometimes focus solely on quantitative analytics to optimize their apps. Don’t take this the wrong …Read More

What Raising Kids Taught 9 Entrepreneur Dads About Work-Life Balance

My father spent 40 years in the Air Force, but underneath the crew cut and the crisp uniform was a goofball, a wayward beard, a creative soul. He didn’t get to pursue his artist dreams. His was a path chosen out of necessity, and the sacrifice opened every door for me. While I ignored most of my parents’ rules and advice, one thing he said stuck with me always: “Do what …Read More

Identifying and Mitigating Churn With Customer Engagement Automation

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate churn. But to create customers for life, you’ll need to keep them engaged with your …Read More

How to Build Your Own Brand From Scratch in 7 Steps

Building a brand from the ground up that stands out is no easy task. “What should it look like?” “How should it make people feel?” “Will it resonate with my target audience?” These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. Whether you’ve got nothing but a business idea or want to …Read More

17 Catchy Referral Slogans You Can Use To Promote Your Referral Program

More than a few people come to our blog looking for referral slogans. What are referral slogans? Referral slogans catchphrases that you can use when encouraging your customers to refer their friends to you. You can use these in your referral emails, on your website, in your marketing emails, and pretty much in any scenario where you’d […] The post 17 Catchy Referral Slogans You Can Use To Promote Your Referral Program …Read More

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must …Read More