Blog


20
Sep 2017

Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It’s no wonder more and more store owners participate every year. Running a successful Black Friday Cyber Monday sale can cause a lot of stress for many store owners as they prepare their business for a massive influx of traffic and sales. I wrote this post specifically to help make it easier for you and ensure this year’s holiday......

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19
Sep 2017

They say everyone has to start somewhere. And for legends like Jeff Bezos, Warren Buffett, Estée Lauder, and Richard Branson – well, they got into the money-making game early. From hawking golf balls to bootstrapping student magazines, many of these iconic entrepreneurs started their very first businesses in their childhood or teenage years. Not all of these enterprises fared well, but they did give these eventual magnates an early taste of the startup life. Childhood Ambition Today’s infographic comes to us from Colonial Life, and it showcases the early endeavors of ten......

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19
Sep 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool. Of course the question is — why podcasts? And why has this technology suddenly......

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19
Sep 2017

Pick a name. Design a logo. Buy a domain. Create a Facebook Page. There are a hundred things you could be doing to get your business off the ground—it’s easy to gets side-tracked by tasks that aren’t as important as you might think. In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years, and is here to teach us how to go beyond the ideation phase and get into the mode of doing. Dan is......

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18
Sep 2017

Explore the high resolution version of this graphic This Map Compares the Population of the Real World vs. Social Media View the high resolution version of today’s graphic by clicking here. When you log on to Twitter or LinkedIn, it feels like you are connected to everyone on Earth. Whether you want to get a taste of culture from other continents, or you want to stay on top of the latest opportunities and events in far flung places – social media allows you to connect with anyone with similar interests, no matter......

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18
Sep 2017

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch,......

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18
Sep 2017

Often, it can seem like Black Friday Cyber Monday social media advice is, well, a little vague. Start a hashtag, tweet about your biggest sales—not exactly groundbreaking. That’s why I’m going to break down five BFCM social media campaign ideas you can steal and implement yourself to generate some actual money this holiday season. Free Reading List: Social Media Marketing Tactics Want to learn more about how social media can help drive sales? Download our free, curated list of high-impact articles. Get the free reading list And boy is there money to......

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16
Sep 2017

The unpredictable nature of superintelligent, self-improving machines lends itself quite nicely to the dramatic storylines of movies and books. It’s a science fiction writer’s dream: if AI becomes smart enough to create more advanced versions of itself, pretty much every outcome is on the table. Machines could empower humanity to become enlightened and virtuous. On the less optimistic side? Machines could instead ruthlessly enslave all of humankind to tickle their own warped sense of satisfaction. Pop Culture Perspectives From the plot of movies like The Terminator to The Matrix, pop culture offers......

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15
Sep 2017

The Massive Impact of EVs on Commodities How demand would change in a 100% EV world The Chart of the Week is a weekly Visual Capitalist feature on Fridays. What would happen if you flipped a switch, and suddenly every new car that came off assembly lines was electric? It’s obviously a thought experiment, since right now EVs have close to just 1% market share worldwide. We’re still years away from EVs even hitting double-digit demand on a global basis, and the entire supply chain is built around the internal combustion engine,......

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15
Sep 2017

The most meticulously updated and accurately crafted minimal social media icons on the internet. Now includes the new Instagram icon! I have a pet peeve. Okay fine, I’ve got more than one of them. One in particular has to do with social media icons. It may be silly, but I just can’t stand seeing outdated social media icons. It bothers me–and I’ll talk about why it should bother you as well further in this post. However, in an attempt to save the world from outdated social media icons I’ve created my own......

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15
Sep 2017

Black Friday Cyber Monday (BFCM) is coming. The approach of the biggest shopping weekend of the year is to store owners as winter is to Ned Stark. “Brace yourselves,” it says. Lucky for you, BFCM is still over two months away and there’s plenty of time to prepare your store for the increase in traffic and sales. And, we’re here to help you do just that. Before you dismiss BFCM as an event just for the big players, stick with us—there is plenty of data to support that the event can be......

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14
Sep 2017

Johan, den 23:e november kommer du leda en utbildning i Google Analytics som arrangeras av Resumé. Utbildningen riktar sig till marknadsförare och kommunikatörer. Varför behöver en marknadsförare behärska Google Analytics? – För att lyckas med marknadsföring idag behöver man ha kreativitet i ena handen och data i andra. Google Analytics är en perfekt källa för den marknadsförare som vill lära sig förstå sin målgrupp och deras intentioner bättre men också visa effekten ut av den kommunikation och marknadsföring man gör. Senast Google gjorde en undersökning* visade det sig att bara 5 av 10......

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14
Sep 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale. The value-offer of lead magnets are often pieces of content like: Case studies eBooks White Papers......

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14
Sep 2017

Companies have brands and products have brands. But for whatever reason, many of us aren’t comfortable with developing our personal brand. Maybe it feels forced. Or you don’t want to put yourself out there. Or you feel like you’re selling your soul.  But “personal branding” isn’t as intense as it sounds. All it means is this:   As an entrepreneur, a creator, a professional (whatever it is you are), your business, your craft, your value (whatever it is you create) is an extension of yourself and a part of your life’s story. Personal Branding weaves together your life &......

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13
Sep 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows them to fine-tune even the most minute aspects of their campaign, thereby improving customer satisfaction and increasing sales. But this also creates of a quandary. With such an abundance of data points available, it can be a......

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