Blog


25
Jul 2017

Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything. Check out these quick video to see this feature in action Try it out now! We added the Data control to these templates so you test it out with your data:   Overview Report Ecommerce Template This feature is great if you:Are an agency or large organization with access to......

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25
Jul 2017

These days, setting up an ecommerce site can be a simple process; but if you truly want to make a real living from it, you have to know what you’re doing. The good news is there are more hungry digital consumers out there over day who are just waiting to get their hands on what The post Is Dropshipping the Future for Online Sellers Like You? appeared first on Word-of-Mouth and Referral Marketing Blog....

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25
Jul 2017

Marketing is at its best when it can get a “hey, that’s me!” out of your target audience. But what if your products address a problem that your customers would rather not openly discuss?  In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems. Meet Bobby Edwards, the founder of Squatty Potty: the original toilet stool designed and made in the USA to give you the perfect posture for optimal elimination. Tune in to......

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24
Jul 2017

Google Analytics is like an iceberg. 91% of it is below the surface. So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer. The rest is hidden below the surface, just waiting to be discovered. Free Reading List: Conversion Optimization for Beginners Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below. Get the free reading list One of the......

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21
Jul 2017

When Sarah Hannington couldn’t find a company to custom print Valentine’s heart candies, she started her own business. Just a few years later, her 6-figure side gig, MyCustomCandy produces and ships personalized candy hearts to influencers, celebrities, businesses, and customers worldwide. Customization is touching every product from lipstick to initial-stamped luggage. Even large, mass-produced brands like Nike and New Balance recognized and jumped on the trend towards unique experiences for their unique customers. Personalization strategies work: in a study of US marketers, 48% said that personalization on their websites or apps increased......

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20
Jul 2017

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be feasible with the resources you have. Your product team is busy working on ideas to build a SaaS product that is 10x better than what’s on the market. Your engineering team is building next generation technology that......

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20
Jul 2017

Traditional social media encourages us to put our best selves out there, because what we publish stays out there. But now there’s a new breed of content on the scene with a 24-hour life span that encourages sharing in a more authentic way. These disappearing photos and videos popularized by Snapchat, and now available via Instagram Stories, might be here today and gone tomorrow, but they’ll likely find a long-term place in your business’ marketing mix. Instagram Stories, in particular, are quickly gaining ground as a way to keep your most loyal followers......

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20
Jul 2017

Colgate is famous around the world. The brand is known for enabling individuals to have perfect smiles and exceptional teeth. In fact, Forbes notes that the brand is worth $64.9 billion! How did Colgate become the most famous product in the oral care industry? In part, through digital marketing strategies that focused on helping consumers The post How Colgate Made $64.9 Billion By Promoting Perfect Smiles and Oral Health appeared first on Word-of-Mouth and Referral Marketing Blog....

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19
Jul 2017

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential channel…Even companies with the best of intentions can often manage to annoy their target market,” writes Jennifer Warr, former engagement and awareness cell leader at Klood. Let’s explore what you can do to market your brand without......

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19
Jul 2017

How do you measure your online store’s success? Do you typically focus on things like sales and revenue? While these metrics are useful for tracking the short-term performance of content and campaigns, they don’t always paint a complete picture of your business’ future. Even looking at your current sales numbers can sometimes leave you with just a fleeting glimpse of your true financial situation. Customer Lifetime Value (CLV) is one of the most important factors in determining your business’ present and future success. It’s an often-overlooked metric that can accurately predict how......

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18
Jul 2017

Anyone who owns or runs an e-commerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback. Anyone who owns or runs an e-commerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback. As the saying goes, “For every customer who bothers to complain, 20 other customers remain silent.” Unless the experience is really bad, customers usually don’t bother to share feedback about an experience that didn’t......

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18
Jul 2017

What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, “How many new users did we have from organic search on mobile last week?” ― and get an answer right away? Today, Google Analytics is taking a step toward that future.  Know what data you need and want it quickly? Just ask Google Analytics and get your answer. This feature, which uses the same natural language processing technology available across Google products like Android and Search, is......

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18
Jul 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of the perfect Swiss Cross blanket for her daughter’s room, she was inspired to expand her vision into a little ecommerce site. Now, just four years later, it’s the only baby and children’s clothing online store that was......

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18
Jul 2017

Companies are made up of people at the end of the day, and as established entrepreneurs will tell you about the early days, every new hire counts. But as you add more heads to your team, maintaining your company culture becomes harder. On this episode of Shopify Masters, you’ll hear from Kevin Lavelle of Mizzen+Main, a brand that offers the best of advanced performance fabrics with the refined look of traditional menswear. Find out how he created a solid company culture from the ground up while building a 20-person team. Listen to Shopify......

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18
Jul 2017

Instagram is one of the most popular social media platforms around today. It has over 700 million monthly active users. In this post, let’s walk through some examples of businesses using Instagram to achieve their marketing goals. 1. Melt Cosmetics Learn more: Melt Cosmetics’ marketing strategy 2. Sephora Sephora stays top of mind by being entertaining and relevant The post 11 Instagram Marketing Examples – How Retailers Use Instagram To Sell appeared first on Word-of-Mouth and Referral Marketing Blog....

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