Blog


09
Sep 2011

I’ve asked my employee, and colleague, Antoaneta Nikolaeva a few questions about her presentation at the upcoming eMetrics Marketing Optimization Summit in Stockholm. What are you going to talk about? I will share techniques and insider tips on how to work with web analytics to understand your audience better. It will help you increase your conversion rate. I will show you how several non-profit organizations do it, for example Operation Smile and Doctors Without Borders. Is your presentation only for non-profits, or who should listen to it? Any organization wanting to boost......

Read More


15
Aug 2011

One of my favourite authors and marketers, Bryan Eisenberg, is coming to Stockholm to speak at Internet Marketing Conference in September, so I decided to ask him a few questions. Bryan, you’re the author of Always Be Testing, Call to Action: Secret Formulas to Improve Online Results, Persuasive Online Copywriting: How to Take Your Words to the Bank and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Are you currently writing on any book, or are you focusing on spreading knowledge through presenting all over the world? We......

Read More


13
Aug 2011

I’ve interviewed Stéphane Hamel, Cardinal Path, about his upcoming presentation at eMetrics Stockholm in September. Tell those who, unlike me, don’t know you a little about yourself. It could be a long story! I started nearly 25 years ago as a software developer, analyst, system administrator and DBA for a research project—with access to the Internet. When the web came out, I had the chance to install a server so we could document our research, and I naturally looked at log files—just like any other IT system. Be it in my days......

Read More


10
Aug 2011

I’ve been a big fan of the work of Paras Chopra and crew since they took their first baby steps with Visual Website Optimizer. Today, thousands of people across the world use the product. I should have done it earlier, but finally I’ve taken the time to interview Paras. First of all, congratulations to making such a great tool in such short time. Your work has impressed me since the early days of Visual Website Optimizer. How many customers do you have now? We do not reveal the exact number of customers,......

Read More


22
Jul 2011

I decided to catch up with one of my favourite entrepreneurs, Dennis Mortensen. Dennis is an author on the subject of web analytics, an associate instructor at the University of British Columbia, a board member of Web Analytics Association, former COO of IndexTools, and Director of Data Insights at Yahoo! He has made a couple of exits, and is now founder and CEO of Visual Revenue, Inc. Dennis is the guy in the white shirt, Don Draper style. In 2007, you were one of the key people interviewed about web analytics in......

Read More


17
Jul 2011

Are you in the United States? Are you excited about the launch of Spotify? Can’t you wait for your turn? Well, I may be able to help you since I am giving away 100 invites for Spotify. First come, first serve. These invites work in USA. All you need to do is leave a comment to this blog post, and if I have any invite left I’ll make sure to give you one. I will send it to the e-mail address that you provide. Note! Spotify is not available on all markets.......

Read More


05
May 2011

The following is from the April 2011 Drilling Down Newsletter.  Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection?  Just ask your question.  Also, feel free to leave a comment and I’ll reply. Want to see the answers to previous questions?  Here’s the blog archive; the pre-blog newsletter archives are here. Q: I purchased your book and have a few questions you can hopefully help me out with. A: Thanks for that, and sure! Q: We have 4 product lines and 2 of them are seasonal. i.e we have customers that year in year out purchase......

Read More


15
Apr 2011

 It’s time for Ask a VC, and this week Bijan Sabet of Spark Capital was back. We talked about whether it’s worth it for startups to launch at a conference like DEMO or Disrupt, the decision to turn a profitable lifestyle business into a venture-backed, cash-burning startup, how entrepreneurs in other countries can find US mentors and the value of MBAs. In one of our more personal… Read More...

Read More


12
Apr 2011

This week, I invited Bijan Sabet of Spark Capital back to Ask a VC, because it’s been a while and there were a ton of questions we didn’t get to last time. Sabet is in the middle of some of the most interesting companies on the Web today including Tumblr, Twitter and Boxee. And as you can see from his last time on the show, he’s a great guest. Last time we talked about… Read More...

Read More


11
Apr 2011

 Izhar Armory of Charles River Ventures was my guest on Ask a VC this week and he answered a host of reader questions including whether Twitter should be making money from celebrity Tweets, whether MBSAs aspiring to be entrepreneurs should drop out of school, what role academia still plays in the startup economy and why entrepreneurs today aren’t starting more substantial,… Read More...

Read More


08
Apr 2011

Ask a VC has been sporadic with my travel schedule, but we’re back this week. My guest is Izhar Armony of Charles River Ventures. He brings a different perspective to the show for a few reasons. For one thing, he’s from the East Coast. And as a former member of the Israeli army– aka the country’s entrepreneurial finishing school– and a former exec for Tel… Read More...

Read More


05
Apr 2011

The following is from the March 2011 Drilling Down Newsletter.  Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection?  Just ask your question.  Also, feel free to leave a comment and I’ll reply. Want to see the answers to previous questions?  Here’s the blog archive; the pre-blog newsletter archives are here. Q: We’ve been playing around with Recency / Frequency scoring in our customer email campaigns as described in your book.  To start, we’re targeting best customers who have stopped interacting with us.  I have just completed a piece of analysis that shows after one of......

Read More


24
Mar 2011

eMetrics Toronto returns for a 4th time April 26-29. Breakout sessions have expanded to 3 tracks this year, with topics covering: Media Analytics & Audience Measurement Managing Web Analytics Site Optimization Advanced Web Analytics Campaign and Acquisition Optimization Social Mobile Marketing Metrics View the Agenda-at-a-Glance, full list of workshops and special events at emetrics.org/toronto. Of note, on Wednesday, April 27, between 2:30-5 pm, you can write the exam for the WAA Web Analytic Certification. Media Analytics & Audience Measurement is a brand-new 2-day track. Industry leaders from CBC, PBS, CTV, Turner Broadcasting,......

Read More


18
Mar 2011

 My guest this week on Ask a VC is Peter Barris of NEA. NEA is one of the oldest venture firms in the country, one of the first to be bicoastal and one that unabashedly sticks to the same mega-fund strategy in good times and bad. Reader questions for Barris included everything from how to avoid getting cheated by bad VCs and what metrics he looks at when investing in an ecommerce company. And… Read More...

Read More


17
Mar 2011

This past Tuesday at eMetrics San Francisco, comScore announced the launch of Digital Analytix (press release), leveraging their acquisition of Nedstat last year. Yon Nuta’s blog post a couple of days later addresses in detail some of the ways comScore feels Digital Analytix alleviates some problems with digital data. I had the opportunity for a lightning fast 30-minute tour of Digital Analytix on Thursday. A longer exploration is needed to do it justice, but here are a few observations & thoughts: The use of “Unique Browsers” to describe visitors tracked by web......

Read More


Page 380 of 386« First...102030...378379380381382...Last »