Blog


08
Feb 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage......

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07
Feb 2018

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of the leading fine arts brands in the world, called Colart. In his role, Gadanon ensures that all websites within his purview provide excellent user experience and display up-to-date content. Colart has been a VWO customer since early 2017, after Gadanon evaluated several A/B testing tools including Optimizely. He explained how he arrived at the conclusion that VWO is the right web testing and conversion optimization solution for the Colart brand. Evaluation Parameters When Gadanon started working at......

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07
Feb 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes to how they show tweets on the timeline. In this post, you’ll learn how the Twitter......

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06
Feb 2018

By Antigone Davis, Global Head of Safety Every year on Safer Internet Day we recognize the importance of internet safety and the responsible use of online technology. This year, Safer Internet Day features a call to action focused on creating a better internet for everyone, including younger generations. As a company that reaches people around the world, we’re taking this call to action to heart. Creating a better internet for kids starts with empowering parents. The fact that that parents see themselves as the best judges of how their kids should use......

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06
Feb 2018

Collaboration with your team can be taken to the next level. Jamboard for Digital Brainstorming is Google’s latest app to help your team collaborate and work together no matter where they are or what platform they use. Here’s our review. The post Jamboard for Digital Brainstorming: Now in Google Suite appeared first on Mike Gingerich | Add Value | Be Uncommon....

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06
Feb 2018

Some industries move so quickly that products that were innovative yesterday become commodities tomorrow.  In these hyper-competitive spaces, being first to market isn’t enough.  In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can quickly adapt to a fast-growing vaping industry that’s saturated with competitors. Robert Kayvon and Carlos Garay are the owners of SOURCEvapes: high-quality vaporizer equipment and accessories. Success is your worst enemy because once you start getting one right, two right, you think you’ve got everything right. Tune in to learn......

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06
Feb 2018

When you use coupons right, they can be really effective. But if you use them wrong, they can create more loss than return for your ecommerce store. In this article, I’ll share with you 6 tips on how to offer coupons without killing your profits. Use these strategies when you implement coupons on your site to make sure you get the results you want. We all love coupons – at least from a buyer’s perspective. For a retailer, it’s always a big dilemma because of the potential loss of profits. On the......

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05
Feb 2018

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting. Who’s we? We’re the ecommerce experts both inside and outside of Shopify. Between our team, who spend all day immersed in the world of ecommerce (and who sometimes run stores themselves!) our squad of Shopify Experts, and our amazing customers, we have access to world-class expertise—and now you do too. So......

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04
Feb 2018

By Mike Nowak, Product Director, Goodwill Think through your closest friends. Is there someone who always has your back? Someone who never forgets your birthday? Or perhaps someone you consider your very best friend…aka your bestie? February 4 is Friends Day, a day to show gratitude for all the important people in your life. To help you celebrate, you will see a message from Facebook at the top of News Feed wishing you a Happy Friends Day with a personalized Friends Awards video. After the short video you can create and share......

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04
Feb 2018

If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? In this post we look at the Rise of the Story (with a handy infographic) – from Instagram Stories to Snapchat… // Read More The post The Rise of Social Media Stories – What You Need to Know appeared first on Socially Sorted....

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03
Feb 2018

Many entrepreneurs find it almost impossible to take a break from running their business. After building your business from the ground up, you want to stay there and watch it grow. If you are running a small business, you may think that it cannot run in your absence. The truth is that you can take The post 3 Essential Tips for Entrepreneurs Trying to Unplug appeared first on Mike Gingerich | Add Value | Be Uncommon....

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02
Feb 2018

Using social media to market your event, concert, seminar, or gathering is one of the most effective ways to get the word out. In this article learn the most effective ways to use social media to let people know about your event. The post Effective Ways to Market a Major Event Using Social Media appeared first on Mike Gingerich | Add Value | Be Uncommon....

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01
Feb 2018

You write articles and blog posts to get your website to the top of the search engine. Is there a way to get to the top of the search page quickly? Use longtail keywords! Longtailpro.com will help you find the keywords that your audience searches for. The post Get Your Money Keywords with LongtailPro appeared first on Mike Gingerich | Add Value | Be Uncommon....

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